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Marketing Manager
4 months ago
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in New York, NY.
Marketing Manager - Data Analytics
Position Summary
The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities:
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks, and develop distribution strategies.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Requirements:
- 3-4+ years’ experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
- Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
- Experience with SEO & mobile app marketing is a plus.
- Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), Excel pivot tables, and basic functions for maintaining and creating reports
- Comfortable navigating a complex organization and building cross-functional relationships.
- Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
- Excellent project management and communication skills with the ability to balance rigorous attention to detail with swift execution.
- Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
- Experience with A/B testing, messaging, and post-campaign analysis.
- Ability to maintain a positive attitude in a fast-paced environment.
- Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
- BA/BS in marketing, business, or other quantitative field.
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more
Would you be a good fit for this exciting career advancement? Click 'Apply Now' to submit your resume and connect with a recruiter
The base pay range above represents the low and high end of the base compensation range we reasonably expect to pay for this position. Actual base compensation will vary and may be above or below the range based on various factors including, but not limited to, geographic location, actual experience, and job performance. This job posting is not a promise of any specific pay for any specific employee.
After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.
About StaffmarkStaffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Staffmark is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.
