Vp, Influencer and Social Media Strategist

4 weeks ago

New York, United States Syneos Health Commercial Solutions Full time

**Description**

**Responsibilities**:

- Develop customized influencer strategies and campaigns in partnership with account teams across US PR. Includes development and presentations of annual plans, new business proposals, organic growth opportunities and more
- Create and drive content engines for multi-faceted influencer campaigns
- Stay on top of trends and package new news into thought pieces for internal and external use
- Lead development of social strategy including digital and social media communications plans, integrated campaigns. Must have expertise in channel/content planning, deployment and measurement. This includes the launch of branded and unbranded social channels with proven success in:

- Brand pull through on TikTok and Instagram
- Thought leadership and corporate visibility on LinkedIn and/or X
- Compliance across all social channels (FDA and FTC)
- Collaborate closely with account teams to bolster client trust by showcasing our unparalleled social media and influencer marketing proficiency, ensuring their confidence in our capabilities.

**Requirements**:

- Minimum 8 years experience specializing in healthcare influencer marketing including celeb, macro, micro, patient and HCP
- Strong understanding of celebrity and influencer identification, vetting, contracting, and activation within the highly regulated pharma industry
- Strong ability to deliver persuasive, evidence-based counsel for client communications and marketing teams
- Comfort working withcross-functional teams that are both large and small and interacting with different people on a daily basis (including clients)
- Up-to-date on current and emerging influencer and social media trends, particularly those with implications in the healthcare industry
- Knowledge of the rules and regulations related to the pharma industry
- Experience in creating and driving content engines for multi-faceted influencer campaigns
- Effectively prioritize tasks and projects based on their importance, deadlines, and impact on overall goals. Manage multiple client accounts and campaigns simultaneously, ensuring timely delivery of quality work
- Stay flexible and adaptable in a fast-paced environment, adjusting strategies quickly in response to changes in consumer behavior, market dynamics, or platform algorithms

**We are looking for a very particular person who not only has the right experience, but also aligns with our Influencer teams philosophy and culture. This includes**:

- Highly motivated, self-starter, very team oriented and non-hierarchal
- High emotional intelligence and a personality that builds genuine connections with our people and our clients
- Highly creative including out-of-the-box new ideas ranging from big idea generation to social post content creation
- Passionate and knowledgeable about pop culture and current events (Do you Deux Moi?)
- Considers oneself a cultural maven, understanding cultural nuances, inclusion
- Can hold their own in negotiations with A-list celebrity talent teams
- Enjoys spending personal time scrolling, podcasting and reading

At Syneos Health Public Relations, the possibilities are infinite. Because of our no walls, no limits philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

Work Here Matters Everywhere | How are you inspired to change lives?
- Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)_

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

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