Marketing and Communications Coordinator

2 weeks ago

Boston, United States SRGE Construction Accelerator Full time

**Key Responsibilities**:
**Marketing Coordinator**: In the marketing department at SRGE you will spearhead impactful strategies to grow our customer base and build brand awareness in the construction space.
- Craft compelling marketing content (case studies, white papers, blog posts, social media, newsletters) that showcases our value proposition and resonates with target audiences.
- Conduct market research to identify industry trends and competitive analysis
- Develop and manage engaging social media campaigns, including creating content, and scheduling posts.
- Analyze marketing performance metrics and adjust strategies to optimize ROI.
- Collaborate with internal teams to align marketing efforts with company goals.
- Help plan and coordinate events and promotions
- Assist with the content creation and graphic design of marketing materials such as brochures, flyers and presentations
- Performing administrative tasks such as scheduling meetings and maintaining marketing databases
- Assist with any other tasks as assigned

**Communications**: In this role, you will be responsible for the customer journey from cultivating interest to scheduling the interview.
- Develop and implement data-driven communication plans in alignment with the overall company objectives [offline, online eg press releases, website copy]
- Periodically, participate in project meetings in -person. As such represent the company as required during design review meetings with the design team, project coordination
- Successfully perform other duties as assigned.
- Manage lead generation initiatives and nurture leads through the sales funnel.
- Stay up-to-date on industry trends and identify new opportunities [inperson events, online events, awards]
- Assist with media relations activities, such as pitching stories to journalists and developing press materials.
- Support with event planning and execution, including managing logistics and creating promotional materials.
- Analyze communication campaign performance metrics and provide recommendations for improvement.
- Maintain a comprehensive brand voice and tone across all communication channels.
- Perform other communication-related duties as assigned.
- Develop and maintain communication reports and dashboards

**Fundamental KPIs**:

- Brand Awareness and reach metrics - a month-on-month social media report to include engagement, follower growth, reach and any other pertinent metrics
- Calculation of CAC [Customer Acquisition Cost] - for in-person events and social media done quarterly or month-on-month
- Marketing Campaign ROI [Return On Investment] - the effectiveness of all marketing campaigns
- Attend and collect a minimum of 3 events per quarter and collect 5 contact details per event for potential partners or participants for our accelerator program

**Other Duties Include**:

- This role requires you to be remote with site visits 6x per year, alternating months for one week. Additional travel time is to be jointly considered.
- Research to understand current trends in the industry allowing the accelerator to maintain a cutting edge.
- Evaluate accelerator companies’ marketing and communications strategies
- Contribute to the development of a roadmap for marketing and communication.
- Utilize data analytics tools to extract insights and inform decision-making. Monitor analytics, and adjust market dynamics.
- Create or oversee policies and procedures

**Qualifications**
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
- Minimum of 5 years of experience in a communications or marketing role.
- Strong writing and editing skills, with the ability to craft clear, concise, and engaging content for diverse audiences.
- Proven experience in social media management, including content creation, scheduling, and community engagement.
- Excellent communication, interpersonal, and organizational skills.
- Ability to work independently and manage multiple projects simultaneously.
- Strong attention to detail and a commitment to accuracy.
- A creative and strategic mindset with a passion for storytelling.

**Skills & Attributes**:

- Content Marketing (Writing, Editing, SEO)
- Social Media Marketing (Campaign Management, Content Creation, Community Engagement)
- Graphic Design e.g., Adobe Photoshop, Canva
- Marketing Analytics & Reporting
- Project Management & Organization
- Communication & Collaboration
- Time Management & Prioritization
- A sense of humor
- Enthusiastic and proactive approach to learning.
- Ability to adapt to a dynamic work environment.
- Team player with strong collaboration skills.
- Detail-oriented and organized.

A successful Product Manager would combine technical expertise with strategic thinking, effective communication, and a passion for delivering high-quality construction services and products that exceed client expectations.

**Job Types**: Full-time, Contract

Pay: $31,844.84 - $60,028.20 per year

Location Type:

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