Social Media Specialist

4 weeks ago

Stoughton, United States FRANKLIN SPORTS, INC. Full time

**Social Media Specialist (Exempt)**

**Who we are**: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are super proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, USA Pickleball, and Hasbro’s Nerf brand which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.

**What you will do**:
The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Sr. Director of Creative.

**#FranklinFamily**

**IN MORE DETAIL, YOU WILL**:

- Community Engagement: Proactively engage with influencers, brands, celebrities, & athletes by writing comments, Direct Messages (DMs) and reactions to extend the brand’s reach.
- Creative Development: Work with cross-functional team members to recommend and develop industry-leading social creative assets.
- Posting: Schedule, post, analyze and moderate organic social posts across social platforms, including Instagram, Tik Tok, YouTube, X, Facebook, LinkedIn, and others as they emerge.
- Content Capture: Shoot, edit, and create using your own captured content as well as utilize other brand content from internal and external agencies.
- Collaborate on and initiate social strategies across all Franklin Sports social networks, including all phases of planning, production, and measurement.
- Create engaging social programs and events, both editorial and promotional, with a consistent brand voice to grow followers and engagement within the social media community.
- Foster community engagement across all social media platforms via the development of engaging, fan-centric social content programs, ensuring alignment across all channels and marketing verticals.
- Design audience-building and content engagement strategies using performance based and earned media tactics.
- Collaborate on development of content for paid social advertisements.
- Work with marketing and digital teams to ensure all content and campaigns are properly executed and amplified.
- Recommend strategies for social media executions in support of business goals.
- Engage with social media influencers both directly and via social media to develop relationships with and cross-promote initiatives and marketing goals.
- Deliver regular reporting and analysis for marketing KPIs.
- Communicate efficiently with internal departments on requested projects to ensure objectives are clearly understood and met.
- Other duties as assigned.

**WHO YOU ARE**:

- Bachelor's degree in marketing, communications or related field required
- Minimum of two (2) years of social media, content marketing/storytelling experience
- Experience creating and running successful social campaigns of various sizes and lengths
- Advanced proficiency in a variety of all social networks (e.g. Instagram, Tik Tok, YouTube, X, Facebook, etc.) required
- Advanced writing ability required
- Analytics and reporting experience

**WHAT YOU HAVE DONE/ESSENTIAL TO THE ROLE**:

- Consumer-centric self-starter with a deep understanding of all major social media platforms.
- Proficient understanding of Adobe Creative Suite with specific emphasis on Premier Pro, Photoshop, and Lightroom.
- Ability to shoot and edit high end photo and video content preferred
- Fundamentally innovative; always thinking about improving the brand story in the social space.
- Instinctively proactive in finding creative solutions for social media efforts
- Ability to coordinate, prioritize and meet simultaneous project deliverables and deadlines
- Ability to create, test and evaluate content for social and understand what drives the engagement
- Ability to back up decisions with data that reinforces Franklin Sports brand message
- Possess excellent verbal and written communication skills
- Must be detail-oriented with a very high degree of accuracy
- Must be able to work autonomously, as well as part of a team
- Flexibility with work schedule; often required to work outside standard business hours including weekends as needed. Travel to assigned locations with overnight stays.

**LEVEL OF RESPONSIBILITY**:
Interact independently with internal and external parties, has the knowledge to make independent decisions.

**SUPERVISORY RESPONSIBILITIES**:
This position does not supervise employees.

**PHYSICAL DEMANDS**:
The physical demands described here are representative of those that must be met by an employee to successfully perform the

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