Consumer Insights Manager
1 week ago
Overview:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP’s Policy, Research and International Affairs leads the development and communication of AARP’s public policies and, research and insights on the issues that matter to people 50-plus.
The **Consumer Insights Manager** is responsible for conceptualizing, developing, and conducting primary and secondary research to generate valuable insights that shape departmental objectives. They evaluate programs and business priorities to identify areas for improvement and measure outcomes. Working closely with management, they identify opportunities to streamline consumer insights processes and develop new procedures that align with the needs of the business unit/department. Additionally, the Consumer Insights Manager takes the lead and collaborates on developing a research agenda to address critical questions and provide key data that supports the Association's priorities. This role specifically focuses on supporting AARP's Fun & Fulfillment strategy which includes events, entertainment, and social connection.
**Responsibilities**:
- Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association’s research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
- Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.
- Conceptualizes and designs complex research projects, including with high-risk or innovative methodologies and highly constrained timelines and resources. Selects the most appropriate data sources and collection methods to maximize the value and utility of the research across the organization, with the goal of building and aggregating a base of knowledge around key issues. Oversees vendors or supervises other staff who implement the data collection plan.
- Determines strategies for data analyses. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data analytic issues.
- Communicates research findings, often from complex studies or from a program of research, by integrating related research and identifying implications of the research for action by decision-makers. Determines methods to communicate research results and works closely with others to develop clear, impactful deliverables for stakeholders including data visualization and graphics. Responds effectively to complex and challenging requests for clarification and elaboration of research results.
- Serves as an expert resource and is often responsible for work with high visibility and critical outcomes. Plays a role in managing knowledge resources by actively sharing knowledge, collaborating with others, synthesizing research to provide integration and context, and ensuring the maintenance of up-to-date research records that are accessible by others. Stays abreast of key news, policies, and consumer trends related to assigned core issue areas and research portfolio and applies that knowledge to proactively frame future research.
- Develops capacity by coaching and mentoring junior staff, participating in efforts to redesign workflow and systems, and providing peer review and technical assistance to other researchers.
Qualifications:
- Bachelor's degree in Social Science or Marketing. Additionally, a minimum of 5 years of experience in applied research.
- A solid understanding of social science or marketing theories and principles.
- Proficiency in conducting both primary and secondary research to gather relevant data and insights.
- Ability to analyze research findings and develop actionable recommendations that inform policies, programs, strategies, or product development.
- Excellent consultation and communication skills to effectively conve
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