Marketing Specialist

Baby Trend is a manufacturer of consumer related baby products and is located in **Fontana, CA**. Our products are sold at nationwide retail locations and juvenile specialty stores. Our tagline is Quality, Comfort, Style. We are looking for a **Marketing Coordinator** to assist the marketing team in the implementation of all marketing activities, working closely to increase brand awareness, drive sales and ultimately generate new business. This is an on-site position.

Job Descriptions & Responsibilities:

- Support the development of products, pricing, branding, merchandising and promotion strategies
- Support the marketing team in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations and updating calendars
- Learn about Baby Trend’s target customers by researching current market trends and studying the marketing strategies of our competitors
- Research, maintain and report on marketing data to aid management in determining marketing direction
- Provide consistent communication of brand image and position throughout the Company
- Support the development and execution of product knowledge to the design team
- Provide product/service support in order to establish proper channels of information and communication
- Facilitate the communication of key inputs from customer needs into business product strategies
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
- Plans meetings and trade shoes by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
- Track product line sales and costs by analyzing sales, expense and new business data
- Prepares marketing reports by collecting, analyzing, and summarizing sales data
- Stay current with client needs, competition and industry trends
- Monitors budgets by comparing and analyzing actual results with plans and forecasts
- Support marketing day-to-day operations:

- Coordinate product launch efforts (product bullets and descriptions, images, videos, reviews, etc.)
- Organize and manage all digital marketing campaigns
- Work with retail partners and outside advertising agencies on marketing activations
- Monitor Google ads, as well as earned and paid social efforts and coordinate social calendar with outside agency
- Ensure product pages are optimized on retail sites to maintain healthy content scores with retailers
- Remain knowledgeable of current marketing trends in order to make recommendations to marketing team
- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing team

Basic Qualifications:

- Team player that approaches each task with a positive attitude
- Bachelor’s degree in marketing, communications and/or business development
- Excellent verbal and written communication skills
- Experience with research using data analytics software
- Proficient in Microsoft Office suite, especially with Excel and PowerPoint
- Able to prioritize and work independently with mínimal supervision
- Work effectively under pressure and maintain a positive attitude
- Capable of multi-tasking, prioritizing and managing time efficiently
- Strong creative, strategic and analytical skills

Pay: From $55,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance

Schedule:

- Monday to Friday

Ability to Relocate:

- Fontana, CA 92335: Relocate before starting work (required)

Work Location: In person