Associate Director, Performance

3 weeks ago

New York, United States Ogilvy Full time

Ogilvy
- New York, New York
- Job Posted Date: 04/29/2024

**About Us**

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

**About Ogilvy Media and Connections**

The Ogilvy Media team is comprised of 150+ media experts sitting across various locations in the USA: NYC, Chicago, Washington D.C., Los Angeles, and San Francisco. Working here is an opportunity to advance your profile and influencer by working at a network level.

We are on a mission to help companies combine media and creativity to transform their business. Every day, we help brands unlock the business value of media and creativity in this new, more complex world by bringing together all the skills necessary to deliver modern marketing: from audience-centric creation to data-driven distribution, to creative built and optimized for the modern world. For our clients, we deploy an end-to-end offering, which includes intelligence, strategy, creative, and distribution (paid/owned/earned).

We deliver work on local and global levels for a large range of clients and categories. Our key clients include Verizon, Audi, IKEA, Zendesk, CDW, Mikimoto and many more.

**Responsibilities**

You will help define the drivers of campaign performance for multiple clients targeting multiple countries to deliver and optimize peak results across objectives from brand awareness, enhanced consideration, and ultimately drive conversion and ROI.

For this role, you should demonstrate a deep knowledge of mixed media modeling and data integration across multiple touchpoints - ranging from search, social and programmatic channels. The role requires an excellent understanding of biddable media buying, how the markets operate, plus a keen analytic aptitude. It requires an ability to numerate and articulate when speaking to clients, writing documents, and analyzing results. It also requires a highly motivated person who is proactive in growing media accounts, increasing efficiencies, and identifying new client opportunities. You are someone with entrepreneurial spirit who is passionate about all things related to media strategies, digital and traditional media planning, buying and innovation, and cares for their team and their clients like family.

You develop unique paid digital media plans, inclusive of custom programs, that are consistent with approved strategies and budget. Responsible for overseeing plan execution (strategic planning & plan implementation)

You should have a strong ability to clearly articulate the advantages of digital media and the value propositions for how Ogilvy plans and executes media is required.
- Develop, manage, and execute strategic integrated media plans including oversight of buy recommendations, execution details, budgets/accounting.
- Ability to deep dive on analysis that leads to optimization recommendations and new media strategies.
- Work with senior management to develop strategies, recommendations, and onboard new technology for media plans.
- Oversee and foster cross-agency relationships with account, production, and outside partners.
- Interface and present to clients on regular basis.
- Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.
- Work with Analytics team for reporting from our various forms of buying and ad serving platforms and to create optimization recommendations based on advanced analytics like audience profiling, post-conversion data, offline-to-online modeling.
- Review/QA reporting generated by junior team members.
- Follow, analyze, and optimize against trends and the latest technological advancements in media landscape, and connect learnings over time.
- Contribute to strategy and brainstorming sessions for new clients and pitches.
- Execute tests, collect and analyze data, identify patterns and insights in order to achieve maximum ROI.
- Perform as a leader with mínimal supervision.
- Liaise with clients in providing regular deliverables and communicating updates and innovations relevant to their business.
- Train, motivate and develop team members.

**Qualifications**

**Discipline Specific Skills and Qualifications**
- 5 - 7 years of digital media experience in an agency, managing an integrated media team a plus.
- Solid knowledge of performance marketing platforms is a plus: search, paid social PMDs, tracking and tagging methods, and various analytic packages.
- Must be confident, innovative problem solver, team player and have strong communication skills.
- Experience working in an

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