Market Growth Manager

2 weeks ago

South Portland, United States UnitedHealthcare Full time

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start **Caring. Connecting. Growing together.**

The Market Growth Manager will be responsible for building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners. They will translate market strategies into specific tactics with measurable goals, building and executing productive, efficient, and compliant outreach and marketing strategies to achieve assigned sales targets across all channels.

If you are located in Maine, NH, North Shore of Boston, you will have the flexibility to work remotely* as you take on some tough challenges.

**Primary Responsibilities**:

- Key Agent/Agency Performance:

- Agent Development: Mentor, coach and engage key agents/agencies through ongoing business and strategy planning. This includes identifying sales opportunities, product positioning, UHC tools, UHC value proposition, compliance, and market education
- Onboarding: Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition. Design agent-level plan to sell within first 90 days and create a successful early launch for the agent
- Resource Distribution Management: Identify high performing or high potential agents to share resources such as MIRA, FMA, sponsorships, retail and sales and educational events
- FLP Campaigns and Documentation: Engage in outbound call campaigns to drive sales
- Multi-Channel Growth:

- Product Education and Training: Conduct market specific trainings for key agent population, agencies, providers, and influencers. Promote National scheduled trainings for all agents/agencies
- Product and Marketing Presentations: Present the UHC value proposition at UHC-owned or EDC-owned events
- Marketing Strategy: Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances/demographics
- Channel Education: Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity
- Strategic Opportunities/Provider & Community Outreach:

- Execute on Provider Strategies thru DTC & Key agents: Identify, train, and manage agents assigned to work on provider activities
- Community Outreach: Find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents
- Build Influence: Focus on influencing community leaders and large organizations, find opportunities to build relationships in high-impact locations
- Analysis and Strategic Planning:

- Data Analysis: Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon
- Retention: Address disenrollment outliers as well as execute on plan change strategies specific to the local market
- Identify Efficiency Gains via DTC: Strategize opportunities to shift sales and/or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective
- Lead Oversight and Distribution: Review lead outcomes, pull leads to recycle and redistribute for call blitzes or other outbound call initiatives, follow up on the outcome of those recycled leads
- Internal UHC M&R Corporate Work Groups: Attend and contribute to operational improvements, translate changes and improvements for local market

**Demonstrated Skills**:

- Facilitate Execution Plans by:

- Identifying, developing, and maintaining strong relationships with key community partners and influencers, and fostering connections with those organizations and stakeholders
- Must understand compliance rules and event best practices to ensure smooth tactical execution of events and meetings and fully utilize support functions and roles
- Networking with professional organizations to create opportunities for referrals, partnerships, and other methods of engagement
- Utilizing competitive perspective and market knowledge to position UnitedHealthcare as the carrier of choice
- Effectively and efficiently allocating enterprise resources to maximize growth and profitability
- Communicate Effectively and Manage Conflict by:

- Clearly articulating the value proposition of UnitedHealthcare Medicare plans and direct enrollment to both external partners and prospective members
- Working collaboratively with others (both inside the sales unit as well as outside) to achieve goals
- Partnering with other field-based employees to act as one team driving holistic growth in the market
- Sharing best practices across this rol

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