Meta Ads Specialist
2 weeks ago
**Responsibilities**:
**Strategy & Planning**:
- Develop, implement, and optimize paid advertising campaigns across the Meta (Facebook & Instagram) platform.
- Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives.
- Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.
**Execution**:
- Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the company’s brand and goals.
- A/B test creatives, copy, and audience segments to identify top-performing strategies.
**Analysis & Reporting**:
- Monitor campaign performance daily, ensuring KPIs are met.
- Produce regular reports detailing campaign performance, insights, and recommendations.
- Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.
**Collaboration**:
- Work closely with the content, design, and product teams to create compelling ad creatives and landing pages.
- Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.
**Qualification**:
- 3 years of experience with Meta advertising platforms.
- Familiarity with platform analytics and ad management tools.
- Strong analytical and critical thinking skills.
**Soft Skills**:
- Exceptional communication and interpersonal abilities.
- Proactive and solution-oriented mindset.
- Ability to work effectively in a team-oriented environment.
- Strong organizational skills and attention to detail.
- Adaptive and willing to learn in a rapidly changing industry.
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