Program Manager, Product Marketing
4 weeks ago
CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, deliver, and protect healthy babies. W hen it’s time for people to build their families, the CooperSurgical Donor Gametes Services, California Cryobank and Donor Egg Bank USA, can help intended parents reach their goals with the highest quality donor sperm and donor eggs from rigorously screened diverse donors. Our team cares enough to want to make a difference - for the communities in which we live and work and in the well-being of women, babies and families everywhere.
We strive to continuously develop best in class people, process, and technologies. Our Donor Gametes services support those seeking to realize their dreams of creating a family, and specifically serves the LGBTQ+ community, independent parents, and those with fertility challenges in need of donor sperm and/or donor eggs.
The Program Manager, Product Marketing will support the Senior Manager, Product Marketing in the development and execution of key marketing initiatives to recruit, convert and grow internal sperm and egg donor catalogues for California Cryobank and Donor Egg Bank USA, donor gamete services brands, part of CooperSurgical. This highly cross-functional role will also work closely with the entire Donor Gametes Product Marketing team, inclusive of Sales, Creative, Operations, Legal and external media agencies, to contribute to broader business initiatives.
- 5-7 years' product, brand or agency marketing experience required for consideration.
- Bachelor's degree in Marketing, Product Management or related field required; MBA preferred.
- Previous product marketing experience in a cross-functional role.
- Experience with marketing analytics, KPI development, results measurement and read-out.
- Experience with creative brief development and communicating ideas, edits and revisions with Creative teams.
- Experience with event management, logistics and planning.
- Working knowledge of paid media strategies, tactics and overall landscape.
- Detail oriented with stellar project management skills; ability to multi-task in a fast-paced environment.
- Ability to create digestible reporting for upper management use.
- Confident and proactive verbal and written communication skills.
- Experience working with and/or managing external partners, agencies and vendors.
- Strong overall leadership skills and the ability to create a positive work environment.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
LI-EC1
- Develop an in-depth understanding of brand/business strategy and current objectives for California Cryobank (sperm) and Donor Egg Bank USA (egg), and key attributes of successful sperm and egg donors.
- Become product expert for the entire sales and operational funnel of both brands; from initial donor outreach to client-side sale.
- With Senior Manager, contribute to brand and product strategy development, collaborating with cross-functional team to gather essential business input.
- Execute and refine ongoing marketing initiatives in alignment with approved strategies to support short and long-term business goals.
- Effectively manage timelines, creative process and legal approvals for current and new campaigns as well as annual marketing plans to ensure all deadlines are met.
- Develop creative briefs that support strategy, approved messaging/proof points while reinforcing brand standards.
- Proactively manage, organize and communicate with external teams to move multiple projects forward simultaneously.
- Track and report objectives, campaign goals and KPIs on an ongoing basis, and effectively communicate results with business leaders.
- Monitor and analyze both brand’s performance, communication strategies and recruitment tactics against competitive environment.
Travel: ~25%
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