Associate Director, Experience Strategy

2 weeks ago

Alexandria, United States Isobar Public Sector Full time

Isobar Public Sector is seeking an Associate Director, Experience Strategy to be a champion for our customers and bring skillsets that lie at the intersection of product strategy, experience design, design research, and human empathy. You will use this unique combination to understand the needs and motivations of people and drive results through digital product, platform, and service design work.

You’re someone who is passionate about taking a human-centered approach to building experiences, fascinated by how people interact with design and technology, and you love to nerd out around how these things can come together in new kinds of platforms to deliver value for the next generation of businesses. What does it mean to help a client become a digital-first company? How can we discover, ideate, prototype, and test ways of creating new things? How can we ensure that we’re a valuable partner to our clients to such an extent that we can not only help them build these products and services, but help them launch, transition hands, and succeed over the long-term? These questions, and more, are part of your job, and it’s what drives you.

Working alongside senior experience strategists, UX leads and design directors, your job is to shape how the products, services and experiences we create can be done so in a way that puts customer needs first.

**What You’ll Do**
- Develop roadmaps to deliver great customer experiences.
- Serve as customer advocate by researching and mapping customer needs and use cases throughout a customer journey.
- Translate customer needs into business requirements.
- Understand and interpret customer experience measurements.
- Create the business model and roadmap for the experiences being supported.
- Build and present a behavioral segmentation that’s rooted in customer data to guide detailed design decisions.
- Work with senior discipline leads and clients to move product and design decisions forward in a way that makes sense for the business and consumer we’re working on behalf of.
- Develop views of as-is customer journeys using qualitative and quantitative research.
- Collaborate with, influence and, at times, lead cross-functional teams, internal and external team members who report to different client organizations.
- Convert insights into clear frameworks, narratives, and visually compelling presentations for senior audiences.
- Build strong cross-functional relationships while serving as the client’s internal and external liaison for experience metrics, to help drive organizational alignment on all experience initiatives.
- Synthesizing a range of qualitative and quantitative information to formulate valuable observations, translating insights into client-specific “so what’s” that drive client action and summarized through implications and opportunities.
- Analyze operations, user analytics, and provider data to diagnose the root of the user pain points, point-of-views and develop actionable recommendations.
- Analyze business processes and technology systems to understand and communicate how they impact customer experience and make recommendations for process improvements, measurements, and governance.
- Leverage data to measure enterprise service effectiveness and performance and provide insights back to the key stakeholders.

**Who You Are**
- A US Citizen and possess a Secret Security Clearance (or be eligible to obtain one).
- 8+ years of experience centered around customer experience strategy, digital product services, and design thinking.
- 5+ years of experience leading strategic initiatives for enterprise portfolios, programs and systems.
- Experience with building out Voice of Customer (VoC) programs.
- Demonstrated experience in defining VOC Center of Excellence (COE) capabilities, standards, processes, procedures and governance.
- Demonstrated experience in developing and deploying a Community of Practice (COP) model to drive user adoption and proficiency in customer experience and user research methods.
- Strength in experience strategy, user experience design, and design thinking methods.
- Experience with various qualitative and quantitative research methods, including but not limited to survey creation, user interviews, usability testing, and category and trend research. Proven ability to translate findings into actionable recommendations that solve a client’s needs.
- Fluent with Design Thinking and Agile methodology
- Strong cross-functional understanding of channels and platforms
- Excellent oral and written communication skills with the ability to communicate/present complex topics to a variety of audiences in a concise manner.
- Bachelor’s degree, with advanced degree preferred.

**Who We Are**

We are trusted digital navigators delivering customer-centric solutions to the US Government, Public Sector, and Educational Institutions. We utilize human-centered design, emerging technology, and data-driven transformation to formulate digital s

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