Shop Ads Vertical Growth Lead, Smb Ads

2 weeks ago

San Jose, United States TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

**About the Role**:
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced growth lead, responsible for driving adoption of TikTok Shop Ads in SMB.
The Shop Ads vertical lead will oversee the development and execution of growth strategies for Shop Ads, aimed at enhancing product market fit and product adoption, user satisfaction, and market penetration among small to medium-sized advertisers.

**Responsibilities**:
1. Develop and implement comprehensive growth strategies for Shop Ads, leveraging insights from customer interviews, market research, and data analytics to drive product market fit for SMB advertisers and product adoption to markets.
2. Collaborate closely with product, sales, and customer success teams to align on go-to-market initiatives, solicit feedback for continuous product improvement and achieve Shop Ads revenue targets for SMB.
3. Analyze market trends, customer feedback, and product usage data, deriving actionable insights to optimize product key features and go-to-market strategies to drive business outcomes.
4. Stay abreast of industry trends, competitor strategies, and emerging technologies to inform product positioning and identify opportunities for innovation within the SMB advertising segment.
5. Be operationally excellent in the day to day business progress and inspire the team to innovate and collaborate.

**Qualifications**:
**Qualifications**:Minimum qualifications**:

- Many years of professional experience in product operation, product management, product marketing or related fields, with demonstrated experience in leadership and team management.
- Proven track record of driving successful product development or go-to-market strategies and achieving business objectives within the advertising, ecommerce or digital marketing industry.
- Customer-centric mindset with a deep understanding of the ecommerce industry and customer needs
- Strong proficiency in data analytics with the ability to derive actionable insights.
- Exceptional communication and influencing skills to drive cross function collaboration. Having a proactive and resilient attitude with the ability to thrive in a fast-paced, dynamic environment and navigate ambiguity effectively.
- Curiosity and a passion for innovation, coupled with the ability to inspire and motivate team members to continuously pursue excellence.

Preferred qualifications
- Experience working with global teams across different time zones is preferred.
- Experience in ecommerce advertising is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information
The base salary range for this position in the selected city is $148800 - $290160 annually.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

**Our time off and leave plans are**: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  • Product Strategy

    4 days ago

    San Jose, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Smb Growth Leader

    2 days ago

    San Jose, United States TikTok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Senior Global Product Marketing Manager, SMB Ecommerce

    1 day ago

    San Jose, CA, United States Tik Tok Full time

    TikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. At TikTok,...

  • Senior Global Product Marketing Manager, SMB Ecommerce

    1 week ago

    San Jose, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Senior Global Product Marketing Manager, SMB Ecommerce

    1 day ago

    San Jose, CA, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help...

  • Product Manager

    4 days ago

    San Francisco, United States HireIO Inc Full time

    We are leveraging scalable way to acquire SMB clients and building a sophisticated system to reach out clients with appropriated timing and touch point. Ad Growth Product Manager is passionate about technology, innovation and advertising and responsible for our SMB Growth initiatives and team. - Responsible for SMB Growth initiatives and build products...

  • Product Manager

    1 month ago

    San Francisco, United States HireIO Inc Full time

    We are leveraging scalable way to acquire SMB clients and building a sophisticated system to reach out clients with appropriated timing and touch point. Ad Growth Product Manager is passionate about technology, innovation and advertising and responsible for our SMB Growth initiatives and team. - Responsible for SMB Growth initiatives and build products...

  • Product Manager

    1 month ago

    San Francisco, United States Hireio, Inc. Full time

    Job DescriptionJob DescriptionWe are leveraging scalable way to acquire SMB clients and building a sophisticated system to reach out clients with appropriated timing and touch point. Ad Growth Product Manager is passionate about technology, innovation and advertising and responsible for our SMB Growth initiatives and team.- Responsible for SMB Growth...

  • Partner Program Manager, SMB Growth

    4 weeks ago

    San Jose, CA, United States TikTok Full time

    DescriptionAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's...

  • Product Manager, E-commerce

    4 weeks ago

    San Jose, United States TikTok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Director of Product Management, Ads

    1 month ago

    San Jose, United States eBay Full time

    At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass,...

  • Senior Product Manager, Lead Ads

    1 week ago

    San Jose, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Engineering Manager, Ads Infrastructure

    1 day ago

    San Francisco, CA, United States Reddit Full time

    Our mission is to bring community and belonging to everyone in the world. Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. With more than 50 million people visiting 100,000+ communities daily, it is home to the most open and authentic conversations on the...

  • Tech Lead Manager, Ads Data

    4 weeks ago

    San Jose, United States TikTok Full time

    ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive....

  • Tech Lead Backend Software Engineer, TikTok Business Account

    4 days ago

    San Jose, United States TikTok Full time

    ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive....

  • Machine Learning Engineer, SMB

    1 month ago

    San Jose, CA, United States TikTok Full time

    TikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. At TikTok, we...

  • Senior Product Manager, Ads Creative

    2 months ago

    San Jose, CA, United States TikTok Full time

    TikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. At TikTok, we...

  • Director, SMB Sales

    1 month ago

    San Francisco, United States Figma Full time

    Figma is looking for a Director, SMB Sales to join our dynamic team of creatives, engineers, marketers, and brilliant business folks. As the Director of SMB Sales, you will oversee a segment that includes three managers, each leading a team of six Account Executives. Your role will focus on driving engagement and expanding our rapidly growing customer base....

  • Ecommerce Ads Manager

    4 days ago

    San Diego, United States Media Jet Marketing Full time

    Ecommerce Ads Manager - Media Jet - Ecommerce and Entertainment Marketing Let's Talk! all careers Marketing Ecommerce Ads Manager We are looking for a talented Ecommerce Ads Manager for managing and directing paid marketing campaigns. You will be responsible for creating and optimizing paid ad campaigns across Facebook, Google, and Amazon to support growth...

  • Ecommerce Ads Manager

    3 days ago

    San Diego, United States Mediabistro Full time

    Ecommerce Ads Manager - Media Jet - Ecommerce and Entertainment Marketing Let's Talk! all careers Marketing Ecommerce Ads ManagerWe are looking for a talented Ecommerce Ads Manager for managing and directing paid marketing campaigns. You will be responsible for creating and optimizing paid ad campaigns across Facebook, Google, and Amazon to...