Marketing Director

3 weeks ago

San Jose, United States The Ridge Post Acute Full time

**All new hires must be COVID-19 Vaccinated or have a medical or religious accommodation before they start.**

**RESPONSIBILITIES**:

- Build a facility census mix based on the budgeted census with the appropriate ratio of Medicare, managed care, Medi-Cal, and private residents.
- Make daily contact with acute care case managers, social workers, discharge planners and physicians
- Assess potential patients in the local hospitals and answer their questions about the facility
- Create a marketing plan, updated quarterly, with clear objectives based on the facility’s unique strengths
- Submit a weekly marketing calendar of appointments scheduled to the administrator
- Maintain a database of physician and case manager contact information and profiles
- Manage patient-family relationships as part of the admissions process
- Work closely with the facility's interdisciplinary team to determine if potential patients meet facility acuity and financial requirements
- Develop creative and effective marketing tactics that will attract referrals and build strong relationships in the medical community
- Give the best facility tours in the local market
- Participate in local community events that will directly increase the facility’s census and reputation
- Meet with patients and his/her family members upon admission to the facility and fill out facility-required admission paperwork
- Maintain confidentiality of verbal and written information about residents, facility operations, and staff.

**REQUIREMENTS**:

- Must have experience as Director of Marketing in a Skilled Nursing Facility/Long Term Care/Post Acute
- Must have contacts with Doctors and discharge planners in the Bay area.
- Ability to work knowledgeably with acute care case managers, social workers, and physicians
- Comfortable meeting with local physicians and can create long-lasting mutually beneficial partnerships
- Proficient in Microsoft Office products (Word, Excel, PowerPoint and Outlook)
- 2-5 years of sales/marketing/admissions experience with an SNF, Long Term Care facility, or Acute care facility.

**BENEFITS**:
Our commitment to our employees includes benefit programs that are designed to meet the various needs of our employee population. Throughout our network, we take a balanced approach to the benefits we offer. Many benefits are company-paid, while others are available through employee contributions. Specific benefit offerings may vary by location and/or position.

**EEO STATEMENT**:

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