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Marketing Director for Skilled Nursing Facility
4 months ago
The Ridge Post Acute is located in the east of San Jose, California. We understand the individuality of each person, and our healthcare staff is dedicated to achieving the maximum level of a resident’s potential while providing a compassionate environment.
We are looking for a full-time **Marketing Director **for the San Jose, CA area.
- Job Title: Marketing Director
- Facility: Redwoods Post Acute
- Facility Type: Skilled Nursing Facility
- Location: 1355 Clayton Rd, San Jose, CA 95127, USA
- Position Type: Full Time
- Pay Range: Competitive Salary
- Department: Nursing
All new hires must be COVID-19 Vaccinated or have a medical or religious accommodation before they start.
**Requirements**:
- Must have experience as Director of Marketing in a Skilled Nursing Facility/Long Term Care/Post Acute
- Must have contacts with Doctors and discharge planners in the Bay area.
- Ability to work knowledgeably with acute care case managers, social workers, and physicians
- Comfortable meeting with local physicians and can create long-lasting mutually beneficial partnerships
- Proficient in Microsoft Office products (Word, Excel, PowerPoint and Outlook)
- 2-5 years of sales/marketing/admissions experience with an SNF, Long Term Care facility, or Acute care facility.
**Responsibilities**:
- Build a facility census mix based on the budgeted census with the appropriate ratio of Medicare, managed care, Medi-Cal, and private residents.
- Make daily contact with acute care case managers, social workers, discharge planners and physicians
- Assess potential patients in the local hospitals and answer their questions about the facility
- Create a marketing plan, updated quarterly, with clear objectives based on the facility’s unique strengths
- Submit a weekly marketing calendar of appointments scheduled to the administrator
- Maintain a database of physician and case manager contact information and profiles
- Manage patient-family relationships as part of the admissions process
- Work closely with the facility's interdisciplinary team to determine if potential patients meet facility acuity and financial requirements
- Develop creative and effective marketing tactics that will attract referrals and build strong relationships in the medical community
- Give the best facility tours in the local market
- Participate in local community events that will directly increase the facility’s census and reputation
- Meet with patients and his/her family members upon admission to the facility and fill out facility-required admission paperwork
- Maintain confidentiality of verbal and written information pertaining to residents, facility operations, and staff.
**BENEFITS**:
Our commitment to our employees includes benefit programs that are designed to meet the various needs of our employee population. Throughout our network, we take a balanced approach to the benefits we offer. Many benefits are company-paid, while others are available through employee contributions. Specific benefit offerings may vary by location and/or position.
**EEO STATEMENT**:
**Benefits**:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Weekends as needed
**Experience**:
- Marketing Director in Skilled Nursing Facility: 1 year (required)
- Skilled Nursing Facility: 1 year (required)
Work Location: In person
