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Associate Director, U.s. Bavencio Marketing

3 months ago

Rockland, United States EMD Serono Full time

Work Your Magic with us Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you've got big plans '“ so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

The **Associate Director, U.S. BAVENCIO Marketing, **is a crucial role within the commercial team and will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of BAVENCIO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the urothelial carcinoma (UC) market as well as key attributes of BAVENCIO to help position the product appropriately.

This role will involve cross-functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, Brand Lead of BAVENCIO Marketing and will work in close partnership with the broader U.S. Oncology Marketing Team.

**Location**:Onsite requiring 3 days in the office. The office is currently located in Rockland, MA but is moving to the Boston, MA Seaport in mid-2024.

**Responsibilities**:

- Lead the annual HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners
- Own the tactical development, execution and measurement of HCP personal and non-personal promotion for HCP and nurse audiences
- Partner with digital agency of record to develop strategy, execution and measurement for digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and brand websites using a data/insights driven approach
- Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment
- Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution
- Work with Portfolio Marketing to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads)
- Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
- Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings
- Deliver Field Force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages
- Engage with the global marketing team to ensure alignment and appropriate US pull-through
- Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
- Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
- Manage agency partner relationships, workflows, and related expense budgets
- Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately O ther duties as assigned

**Who You Are**
**Minimum Qualifications**:

- BA/BS degree required
- 7+ years (or 4+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
- Prior in-line or equivalent U.S. HCP marketing experience
- Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
- Proficient in digital marketing and media tactics directed towards HCPs
- Successful track r