Content Specialist

Overview:
**Who We Are**:
Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers.

**Why We are Different**:
At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are. We have intentionally created a culture that values and celebrates our team members’ unique and varied backgrounds, perspectives, and experiences. We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members.

**What You will Get**:

- A unique, inclusive and supportive company culture.
- Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more
- Fair and competitive compensation.
- Career development and mentoring and opportunities to grow.
- Holiday, personal and vacation days.

**Summary/Objective**:
**Duties and Responsibilities**:

- Research, write, edit, proof and publish content for a wide variety of marketing tactics, such as landing pages, blogs, ecommerce marketplace / Amazon detail pages and A+ content, articles, Google search and display ads, video scripts, social media posts and more.
- Leverage various AI tools and platforms to generate ideas, outlines, descriptions, rough drafts and other content assets.
- Tailor and modify content based on the continuous keyword research and recommendations of the SEO specialists.
- Publish content to various platforms, such as WordPress, Magento and Salsify.
- Translate business and marketing objectives and strategies into compelling written content for specific audiences.
- Strong communication skills are also essential. This position will communicate with other team members from Marketing and across the business, as well as with third-party representatives, customers and organizations.
- Perform other duties as needed by management.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

**Working Conditions**:

- Remote work
- May sit for several hours at a time.
- Prolonged exposure to computer screens.
- Repetitive use of hands to operate computers, printers and copiers.

**Qualifications**:

- The applicant should have 3-5 years’ experience researching, writing, editing, proofing and publishing content for online marketing programs and tactics. Applicant should also have awareness of search optimization, AI content generation and digital marketing best practices.
- Keeping current with content and SEO industry standards, trends and new developments
- Bachelor’s degree in communications, English, journalism, marketing or a related field
- Willingness to learn and adapt to new tools, processes, platforms, etc.

**Competencies**:

- Strong verbal and written communication skills
- Detail-oriented and organized
- Successful management of competing priorities
- Deadlines-driven
- Process-focused
- Team-building spirit

**Supervisory Responsibility**:
This role does not have any supervisory responsibility upon hiring.

**Physical Demands**:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear; climb stairs and/or ladders. The employee is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 75 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

**Position Type/Expected Hours of Work**:
This is a full-time salaried role, 8:00am - 5:00pm EST, Monday - Friday.

**Travel**:
Travel will be mínimal and would be primarily local during the business day.

**Preferred Education and Experience**:

- Experience in writing or public relations
- Experience with Microsoft 365 suite, including Word, Excel, PowerPoint and Teams
- Experience with webpage builder programs, such as WordPress, Magento, Contentful, etc.
- Experience with sorting and organizing la