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Personal Training Director
3 months ago
**The Opportunity**:
At Chelsea Piers you will find colleagues who are passionate about what we do. Careers at Chelsea Piers offer unmatched facilities, excellent benefits, and proven career growth opportunities for people who are passionate about transforming the lives of our community through sports, fitness, and event experiences.
**Role & Responsibilities**
The Personal Training Director (PTD) of Chelsea Piers Fitness will manage all aspects of the Personal Training Departments at our Chelsea, Downtown Brooklyn, and Prospect Heights clubs. The Personal Training Director will be successful by maintaining a fully staffed training department that is sales driven and committed to offering the best-in-class training experience to our members. Responsibilities of the role fall in to three primary categories:
- People Management of Personal Trainers (50%)
- Sales (30%)
- Training and Development (20%)
People Management
- Serve as direct manager to all Personal Trainers across Chelsea (20+ trainers), Downtown Brooklyn (15+ trainers), Prospect Heights (15+ trainers) and Flatiron (opening August 2024) clubs
- Coach and motivate all Personal Trainers to achieve individual & team KPIs
- Host monthly team meetings to support Personal Trainer development and share relevant company updates
- Conduct continuous performance management to maximize trainer potential
- Review and approve Bi-Weekly payroll for all Personal Trainers, managing floor hours and timecards
- Determine and maintain appropriate staffing levels at each location
Sales:
- Coach Personal Trainers on best sales practices to increase conversion rates, client retention, and referrals
- Work with sales team to ensure smooth transition of a member from membership sales to training
- Lead sales coaching seminars to help Personal Trainers close leads and grow their book of business
- Develop a new club launch strategy including pre-sales outreach
- Ability to leverage data to ask questions and drive performance
- Implement creative initiatives and promotions to generate new training business while maintaining high margins
- Partner with management to develop systems that allow the expansion of PT department via innovative and new product offerings
Training and Development:
- Monitor the quality of training sessions provided by all Personal Trainers to ensure that trainers deliver best-in-class service to clients
- Facilitate the hiring of all new Personal Trainers:
- Coordinating & conducting phone screens, interviews, demo training session
- Facilitate the successful onboarding of all new Personal Trainers:
- Create detailed 90-Day plan for all new Personal Trainers to build book of business
- Meet weekly with new hires to track progress against 90-Day plan
- Develop a recruiting pipeline to ensure a fully staffed Personal Training department at all times
- Deliver in-club workshops and ongoing education to support the development of personal trainers
- Ensure all new Personal Trainers can properly complete InBody, FMS and any future evaluation tools
KPIs:
- Analyze and understand Personal Training KPIs
- Achieve and exceed Personal Training Team monthly and annual KPIs including:
- Sales Revenue
- Paid Sessions Redeemed
- Complimentary Sessions Redeemed
- Comp-to-Close %
- Penetration %
- Client Retention %
**Qualifications**:
- Bachelor’s Degree
- Exceptional people management skills and ability to manage 50+ direct reports
- In-depth knowledge of the fitness industry and a personal engagement in fitness and sports
- Experience managing a large team across multiple venues
- Ability to handle multiple projects, working both collaboratively and independently
- Excellent organizational skills and attention to detail
- Strong written and verbal communication skills
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience with various fitness software platforms such as Exerp, Zoho, and Microsoft teams is a plus
- Ability to commute to Chelsea and Brooklyn
- Estimated Total Compensation Package: _
- $100,000 - $130,000 + Benefits
