Principal / Lead, Analytics - Creator (Customer)

4 weeks ago

Los Angeles, United States Spotter Full time

**Overview**:
Spotter, named one of TIME100's Most Influential Companies this year, empowers top YouTube creators to accelerate their business and unleash their full creative potential by giving them access to the capital, knowledge, and community they need to succeed at scale. As the top provider of creator-friendly growth capital, Spotter tailors our investments to meet the unique needs of each creator we partner with, giving them the freedom to create without compromise.

Creators are free to reinvest their funds however they choose, from hiring a team, to building their own production studios, and everything in between, all while maintaining total control over their catalogs, their channels, and their future earnings. In addition to funding, Spotter provides creators with in-depth data insights into the performance of their existing content, enabling them to leverage the full value of their library, as well as the value of future uploads and how they can improve performance in the future.

Featured in Forbes, Fast Company, Variety, Axios, and more, Spotter has already deployed over **$850 million** to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over **725,000 videos**, which generate **88 billion** monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.

**What You'll Do**

Spotter's mission is to give creators access to knowledge and capital, so their creativity can change the world. The Principal / Lead, Analytics - Creator (Customer) Insights plays an important, high visibility role that is key to that mission. You will work closely with our Creator team to provide Spotter's partner creators access to transformational knowledge. You will meet with the world's top YouTube creators, both in-person and virtually, to understand their perspectives and develop actionable insights to help them continue to grow in their creator journey.

**Responsibilities**
- Utilize natural language processing (NLP) techniques in combination with performance metrics to gain insights from titles, transcripts, and other metadata
- Identify trends, keywords, and more from YouTube and other social media platforms
- Collaborate with a team of analytics and data science staff to manage the development, automation, and scaling of analytics offerings that will drive creator value
- Tailor and package insights to the unique needs of Spotter's partners and present them in a clear and concise manner
- In-depth review of creator feedback to identify pain points and opportunity areas
- Conduct macro-analyses to identify and explain platform level trends that can impact channel performance
- Construct tests and learn plans that quantify the impact of recommended changes
- Build partnerships across functions such as engineering, product, R&D, and community. Create and sustain a network of strong relationships.

**Who You Are**
- BS in a technical or math-oriented discipline
- 6 - 10 years of work experience in analytical/quantitative roles
- Strong experience using natural language processing (NLP)
- Exceptional communication and storytelling skills for external technical and non-technical audiences
- Strong statistical knowledge
- Expert level proficiency in Excel, particularly pivot tables, power pivots, data models
- Expert level proficiency using SQL and Python / R for ad-hoc analysis
- Expert level proficiency in PowerPoint and / or Google Slides
- Ability to troubleshoot data-related issues
- Note: Due to the proliferation of similarly capable business products today, skills in equivalent products are acceptable_

**Preferred**
- Management Consulting/Investment Banking backgrounds.
- Significant experience creating external-facing deliverables
- Knowledge of YouTube and / or the Creator Economy
- Experience with data visualization tools in any of the following:

- Power BI
- TIBCO Spotfire
- Looker
- Tableau

**Personal Attributes**
- Deep empathy for and curiosity to understand and solve the unique challenges faced by YouTube creators
- Ability to understand and analyze data and communicate findings to stakeholders.
- Strong problem solving skills and ability to break down complex questions
- High level of comfort with quantitative concepts
- Strong attention to detail
- Best-in-class analytical/critical/creative thinking skills.
- Ability to thrive in entrepreneurial environments with multiple projects and evolving priorities.
- Work independently/remotely with little oversight.
- Forge relationships at all levels of the company

**Why Spotter**
- Medical and vision insurance covered up to 100%
- Dental insurance
- 401(k) matching
- Stock options
- Complimentary gym access
- Autonomy and upward mobility
- Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing

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