Specialist Ii, Running Brand Marketing Nyc

2 weeks ago

New York, United States Nike Full time

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Information about benefits can be found here.

Descriptions

Nike Brand Management is the Marketing function responsible for unlocking our ability to connect with the consumer holistically across a spectrum of performance, lifestyle, and fashion. Our goal is to know & serve their motivations & needs, so we can unlock the power of sport for every athlete*

Who we are looking for

We're looking for a North America Running Brand Specialist to join our team in New York City under our Women's Marketing offense.

They should be ready to embrace an approach that will challenge the status quo and push the Brand to new places - helping translate insights into unique strategies and concepts. Someone with a deep curiosity and desire to grow and learn the ropes of Nike strategy and consumer connection in a key global city.

Additionally, they should have a results-driven approach to their work, demonstrating an ability to lead multiple tasks while building strong working relationships across a matrixed organization.

What you will work on

If this is you, you'll be working with a network of city, geo, and global functions within Women's Brand Management to support key product marketing priorities and help define the seasonal, annual, and long-term brand plans that will serve the needs of our running consumers.

You and your team will be responsible for driving true end to end accountability for seasonal and daily consumer brand offense alongside our various functional partners. You will lead work with an end in mind vision and direction - focused on brilliant execution.

Specifically, the NYC Running Brand Specialist will:

- Act as the "Product/Innovation Center of Excellence":

- Serve as go-to expert for all aspects related to seasonal product, acting as resident expert on a technical level with key running performance styles.
- Access and place orders via internal platforms (CIMS, CSI, Nike.net, SAP) for key contractual and NYC partners; keeping accurate records and documentation for loss prevention.
- Manage, sort, distribute all product orders, including maintenance of product storage areas.
- Work closely with inventory management and promo planning team to place seasonal product buys and ensure timely product program execution.
- Monitor and identify consumer and marketplace trends:

- Stay alert and active in both the physical and digital local running communities.
- Share and digest insights + key consumer shifts with key partners.
- Leverage those insights to amplify big ideas and help shape the city strategy, aligned to opportunities in the geo.
- Recommend key marketing levers and provide input on opportunities for in-season adjustment.
- Engage the communities and relationships that matter:

- Maintain consistent connection to our club, crew, partners, and community leaders.
- Act as the first point of connection for all ingoing or outgoing network requests.
- Forge new relationships through city exploration and continued community outreach.
- Project Management:

- Keep teams tracking toward internal and external timelines and goals; owning master workback schedules and run-of-shows.
- Develop personal and team expertise in supporting Nike tools and project management platforms: Air Table, BOX, Slack, Keynote, Beeline, Coupa, Contracts Central, Annaqua, etc.
- Work cross-functionality among the matrix to find solutions, stay integrated, and drive efficiency.
- Drive initiative recap and teardown process - tracking cumulative engagement/results to deliver insights that will inform future work.
- Help to manage in-year and seasonal budget allocation.
- Manage the ebbs and flows of activation timelines.
- Note: may be required to be in office outside of M-Th anchor days, after traditional working hours, and with potential weekend work if aligned with activations like the NYC Marathon, etc.

Who you will work with

As the New York City Running Brand Specialist, you will report directly to the New York City Senior Manager of Running, seated within Nike's Women's Marketing Offense.

To facilitate the

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