Manager, Business Analytics

2 weeks ago

Fountain Valley, United States Hyundai Motor America Full time

Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles.

Location Fountain Valley, CA Purpose
Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement (including EV readiness) levels, competitor activity, ZEV compliance progress, and EV market dynamics/trends. This role will focus on data management, data visualization, and data analysis to create recommendations to support product performance target achievements.
The department’s key mission is to achieve revenue and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s). Responsible to support the Sr. Manager and Sr. Group Manager to ensure successful product portfolio management and new product launch coordination. Major Responsibilities
Proactively and continuously analyze performance of assigned vehicle(s) relative to objectives, support PLM team with the development of actionable recommendations to optimize performance across the levers listed below and help create presentation materials to be shared with executive management at regular governance meetings.
**Product Planning**: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.
**Strategy**: Manage development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
**Marketing**: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.
**Incentives**: Collaborate to optimize competitiveness and support incentives planning meetings.
**Pricing**: Collaborate to identify opportunities to increase revenue.
**Finance**: Utilize independent judgement to analyze and validate financial impact of recommendations.
**Production**: Partner with Distribution to ensure optimized trim mix and balanced pipeline.
**Sales Training**: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
**Sales Operations**: Operate closely with field leadership to collaborate, manage, and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan. Major Responsibilities (continued)
**Business Unit Management**: Coordinate with Sr. Manager to ensure business objectives for each vehicle are incorporated in model performance targets. Support the identification of key product, marketing and sales programs required to achieve objectives.
For assigned vehicle(s), support the Sr. Manager and Sr. Group Manager with regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.
Use advanced knowledge to support ad hoc business optimization projects on an as needed basis. Authority
Support the development of business cases for product performance improvement recommendations.
Coordinate cross-functional teams and projects. Education ~ Must be a high school graduate~ Master’s degree a plus~ Bachelor’s degree required. Related Experience
Six or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
Extensive data analysis experience and data visualization expertise required.
Automotive industry experience preferred.
Cross-functional project management experience preferred. Skills/Knowledge
Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
Strong automotive industry and technology knowledge preferred.
Experience with Tableau, PIN, mTab, Maritz, GfK, IHS/Polk, Urban Science, studies/tools a plus. Certification
**N/A. Physical Requirements Normal office dutiesTravel**: 0% - 25% Work Model #LI-Hybrid (60% Onsite/40% Remote) Affiliate #Hyundai Compensation $86,800.00 - $124,000.00 Annual Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Vacation and sick time off
Healthcare insurance (medical, dental, and vision)
401(K) company match
Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
Basic life insurance, short
- and long-term disability
Mental health, wellbeing, and employee assistance program
Health advocate (coordinate care and services,

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