Social Media Specialist

3 weeks ago

Goshen, United States LEGOLAND Parks Full time

What you'll bring to the team:
**This position is based at LEGOLAND New York Resort and IS NOT a remote opportunity.**

**Hours can potentially include evenings and weekends to support events and marketing promotions through social media.**
- Instagram
- YouTube
- Facebook
- Twitter
- Other additional channels as assigned

**Responsibilities include but are not limited to**:

- Manage the social media presence by channel, partnering with the Social & Digital Content Strategy Manger for alignment with North American strategy & editorial calendars
- Execute regular in-Resort content shoots to support both evergreen and special event-based content strategies
- Develop social media content, creating and/or working with internal design team on execution of creative editing
- Write strong creative briefs for paid and organic social media content fulfilled through internal and/or external digital design teams
- Partner with the Social & Digital Content Strategy Manager to execute on monthly editorial/content calendars and publishing schedule for all social channels
- Own the User Generated Content (UGC) curation for LEGOLAND® New York Resort
- Utilize Dash Hudson for content scheduling, community moderation, tagging, sentiment tracking, reporting, etc.
- Increase brand awareness and manage online reputation by actively engaging in owned and earned spaces where appropriate
- Safeguard brand reputation through daily community management and monitoring of comments and messages. Coordinate escalation of guest concerns and brand crises.
- Work with public relations team on crafting social response to crisis situations or other critical issues.
- Assist in the execution of paid social media campaigns to increase awareness/actions and leverage paid strategies to convert social interactions into ticket sales/web traffic
- Produce and report weekly/monthly analytics for all high priority channels, including channel/ content/campaign performance, industry trends/updates, and key learnings
- Coordinate with the Influencer Manager to support Influencer campaigns; own influencer relationships on-location and support execution FAM events
- Collaborate with other departments to support promotions, partnership initiatives, etc.
- Other duties as assigned.

Qualifications & Experience:
**Required Skills**:

- Social Media Expertise: Ability to create and leverage social media content and campaigns designed to reach social media KPI’s and accomplish wider team’s goals
- Content Creation: Create visually appealing static and video content unique/native to each platform
- Influencer Relationship Management: experience with outreach and working with content creators/management/agencies to negotiate and manage brand partnerships/collaborations
- Graphic Design and Video Editing: Intermediate level Photoshop, Adobe Premiere Pro knowledge, or other photo/video manipulation software
- Copywriting Skills: Convey ideas in a clear and creative voice that accurately reflects brand voice
- Customer Service: Know how to best communicate with your audience and knowledgeable of industry best practices for communicating and managing online communities
- Reporting: Utilize social media tools to analyze performance and build quantitative and qualitative reports

**Background and Experience**:

- 3+ years of progressive experience in big brand social media marketing, preferably in a closely related industry.
- Have an eye for design and a passion for results-drive social media content
- Be self-motivated and goal-oriented, with exceptional strategic planning and multi-tasking skills.
- Be a collaborative team player who enjoys working in a fast-paced environment
- Have the ability to build positive relationships and linkages with the business community and internal Resort departments to position and promote LEGOLAND New York in the best light.

**Education**:

- A bachelor’s degree in business, marketing, communications, or closely related field (or equivalent education and experience) is required.
- Knowledge of foreign languages and cultures is desirable.

**Other Requirements**:

- Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes

**Benefits**:
**Benefits of Merlin Entertainments**
- Excellent health care options (medical, dental, and vision that encourage preventative care).
- Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
- Merlin Magic Pass for friends and family to enjoy the parks & attractions
- Recognition Programs and Rewards
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities

Pay Range: Compensation between USD $55,000.00/Yr.USD $65,000.00/Hr.

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