Marketing Manager

2 weeks ago


San Francisco, United States American Academy of Ophthalmology Inc Full time

The Academy's Marketing team plays an important role in furthering the Academy’s mission by developing and marketing products, services and events that help ophthalmologists learn new techniques, run their businesses more effectively and thoroughly educate their patients.

As Marketing Manager, you will drive marketing strategy and execution for three important facets of the Academy: the Foundation, the Truhlsen-Marmor Museum of the Eye and EyeCare America.

**You will**:

- Develop Strategic and Tactical Marketing Plans
- Develop yearly strategic and tactical marketing plans to facilitate attainment of goals for fundraising, museum visitors, and program usage
- Manage competitive analysis and market research
- Define clear branding, positioning, and communication strategies
- Execute Tactical Promotions
- Develop promotional strategies and concepts
- Forecast and manage a promotional expense budget

**You have**:

- 8-10 years of experience in marketing
- Advanced strategic marketing planning and brand strategy skills
- Extensive marketing communications experience in development of messaging, collateral, advertising, direct mail, social media and online promotion
- Strong leadership and influencing skills
- Experience budgeting, estimating and cost-accounting
- Critical thinking and data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing solutions
- Strong verbal communication skills including experience presenting to groups of people
- Experience developing creative, persuasive strategic promotional concepts and art direction for new marketing campaigns, direct mail pieces, ads, etc.
- Ability to evaluate and critique creative executions, providing valuable feedback to creative team
- Ability to multi-task and manage projects
- Extremely high attention to detail
- Ability to work well under pressure and consistently meet deadlines
- High level of flexibility to manage shifting priorities
- The ability to travel one week per year for the Academy’s annual meeting plus 1-2 times per year for other business meetings
- Bachelor’s degree in Marketing, Communications, Business or equivalent in related field
- Experience in health or event marketing a plus

**Salary**: $132,120 - $139,073


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