Director of Marketing Communications
2 weeks ago
**The work schedule for this position is flexible and may include working evenings and weekends.**
**Duties and Responsibilities**:
- Develops and executes comprehensive digital and traditional marketing strategies to drive brand awareness, engagement and enrollment growth
- Utilizes data analytics, AI and insights to drive decision-making and continuously improve campaign performance and ROI
- Manages relationships and budgets with external agencies and vendors to ensure quality, efficient and timely delivery of advertising and marketing services
- Aligns all external messaging with the PCC brand, website strategy, social media strategy and PR strategy, in collaboration with the Vice Chancellor for External Relations
- Leads, mentors, inspires and supervises a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence
- Collaborates closely with Executive Leadership Team, Deans and Directors on marketing tactics and strategies to promote College programs and initiatives
- Ensures brand consistency across all PCC communications channels; providing guidance to internal and external stakeholders on how to properly use the PCC brand (name, logos, images, etc.)
- Develops and manages the marketing budget, ensuring optimal allocation of resources to drive marketing initiatives and meet student recruitment goals
- Performs all other duties and responsibilities as assigned or directed by the supervisor
**Job Requirements**:
- Bachelor’s degree in Marketing or a closely related field of study** and**:
- Five to eight years of related experience in marketing** and**:
- Three plus years of supervisory experience required
**or**
- An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed above
**Preferred**:
- Master’s degree in Marketing or a closely related field of study
- More than eight years of related experience in marketing, social media, and data analysis
- Knowledge of business management and fiscal practices
- Knowledge of principles and methods for promoting programs and services
- Skill in budget/resource management
- Skill in independent decision making
- Skill in people leadership and supervision
- Skill in program development and process improvement
- Skill in public speaking
- Ability to adapt and maintain professional composure in emergent and crisis situations
- Ability to develop and maintain effective and positive working relationships
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