Director, Patient Acquisition

2 months ago

Richmond, United States Flourish Health Full time

**About Flourish**:
Would you like to join a highly motivated team on a mission to dramatically improve the lives of teens struggling with early indicators of serious mental health concerns? 1 in 25 adolescents and young adults will be diagnosed with psychosis-related disorders, mood disorders, major depressive disorders and other related conditions every year. The majority of these families struggle for decades to find stability and a pathway forward that minimizes suffering. Yet, for 5% of these families, the journey is very different
- an outcome of stability and lasting recovery. Why? Contrary to popular belief, it is not due to the genetic lottery - it is because they have access to care that works.

**About the Role**:
We are looking for a leader who is willing to roll up their sleeves. You are bright and orient toward creative problem solving and excellent communication skills. You will report to the VP of Growth. You can think at a high level strategically and own responsibility for multiple different patient acquisition channels. These will include:

- Health plan patient lists (D2C): You will develop the strategy and operations for outreaching directly to patients who are referred to use via a patient list by the MCO that we contract with. You will roll up your sleeves and do much of the calling yourself until we have proven out this channel.
- Hospital providers (B2B): You will continue to foster warm relationships with our current hospital and provider partners, while also working to identify and establish new provider relationships.
- SEO/SEM (D2C): Medium term, you will develop the SEO/SEM strategy and work cross-functionally for it’s execution.
- Community Outreach (B2B): Long term, you will develop the community outreach strategy for partnerships with local pediatricians, schools, churches and other community centers. You will work cross-functionally for it’s execution.

**Responsibilities**:

- Lead patient acquisition and business development efforts.
- Manage a Patient Acquisition Associate, providing coaching and support to maintain team motivation and alignment with Flourish's mission.
- Translate Flourish Health's value proposition into a compelling message for adolescents and families.
- Collaborate cross-functionally to navigate the complex patient acquisition process while prioritizing patient safety.
- Develop and implement strategies for patient acquisition across multiple channels, including health plan patient lists, hospital providers, and community outreach.
- Personally engage with patients through health plan patient lists to validate the channel's effectiveness.
- Cultivate relationships with hospital providers to secure patient referrals.
- Align patient acquisition strategies with overall growth objectives in collaboration with senior leadership.
- Analyze and report on the performance of patient acquisition channels, using data to refine strategies.
- Develop and implement the SEO/SEM strategy in collaboration with cross-functional teams.
- Stay abreast of industry trends and best practices to enhance patient acquisition tactics.
- Execute tasks strategically to establish a scalable framework and address gaps in the current treatment landscape.

**Role requirements/ preferences**:

- 5-7 years experience in patient acquisition; ideally, you have experience owning multi-channel patient acquisition
- 5 years of people management experience
- Experience working directly with patients required, experience working with adolescents and parents preferred
- Experience in serious mental health preferred
- Analytically minded with an ability to run scenarios and model out business cases
- Highly collaborative with a deep sense of ownership and accountability; no job too big or too small mindset
- Proven track record of developing and executing successful patient acquisition strategies across multiple channels.
- Ability to reimagine “how things have always been done” - and then communicate and the value proposition and build consensus amongst entrenched interests
- Ability to multitask, prioritize, problem solve, and work independently in a rapidly changing environment
- Ability to develop and cultivate relationships with strategic executives at health plans
- Ability to articulate our mission, model, and outcomes to a diverse audience
- Experience in managing and coaching team members to achieve goals and maintain motivation.
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.
- Commitment to patient safety and delivering high-quality care.

**Job Type**: Full-Time

**Work location**: Remote

**Salary**: $120,000-$139,000

**Benefits**
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) matching
- Paid Time off

**EEO statement**

**E-Verify**
- Flourish Health participates in E-Verify. As an employer, we comply with federal law by verifying the identity and employment eligibility of all individuals hired to wo

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