Product Segment Specialist

4 weeks ago

Wilmington, United States Infobase Holdings, Inc. Full time

**Job Summary**

The primary focus of this role is to assist with informing the product program strategy for Infobase, aligning platforms and content to the needs, trends and challenges for the determined market segment. Reporting to the Director, Market Segment Strategy, the Product Segment Strategist, will help to ensure the Infobase resources and go to market product strategies differentiate our solutions and increase Infobase’s penetration within these designated market segments. The Strategist will work closely with product organization members, development, Sales, Customer Success, marketing and others to help ensure that the Infobase solutions and activities increase utilization, satisfaction and ultimately new sales and renewal performance.

**Essential Functions**Help to shape the product strategy to differentiate our offerings for the assigned segments through research and input from both internal and external stakeholders and research.- Manage established product launch and go-to-market strategies for each release including overall roadmap, communication to internal teams, launch plans, marketing activities - working cross-departmentally to ensure that each team has what they need to carry out their respective role in releases.-
- Conduct ongoing research and analysis to identify Infobase product or content gaps, partnership or acquisition opportunities, etc. Engage and interface with customers and prospects through empathy sessions, user research, surveys and user testing to gain insights and knowledge.- Provide necessary sales enablement support and training to help sales and customer success teams understand what they are selling and why it is important to the buyer.- Monitor data in Google Analytics, Pendo, user data, and other internal reporting to understand how users interact with the product and inform decisions- Collaborate with others in the product organization and cross departmentally within the Infobase team.- Engage with the marketing team to share insights around product value, problems we solve, value that we provide in the market segment, persona information and other information that help them be successful with their outreach.- Duties specifically tied with the maintenance of material within the World Almanac for Kids / Elementary databases such as writing new content, updating biography content, publishing to the database converting content for grade range appropriateness.- Additional duties as assigned.

**Knowledge, Skills & Abilities**Knowledge and understanding of assigned market segment (K-12, Higher Education, Public Library) and the Ed-Tech space and ability to analyze customer personas and articulate how the company's products address customer needs.- Demonstrated success with conception, development, and deployment of successful product strategy initiatives.- Experience managing detailed and seamless go to market and product launch strategies for new enhancements, products or changes across multiple departments.- Proven experience in continuous market monitoring and impact analysis, including trends, compliance, funding, and purchase influences.- Strong analytical skills to identify market gaps and opportunities for product expansion.- Proficiency in conducting ongoing competitive and market segment research, and holding consultative discovery with internal and external stakeholders to derive actionable intelligence.- Ability to identify gaps with Infobase alignment to current or future market needs to align with and identify potential partnerships and acquisition opportunities.- Excellent collaboration skills to work cross-functionally.- Strong communication skills to share knowledge, insights, and collaborate with product teams.- Provide sales enablement support and training to ensure sales and customer success teams understand the product value proposition.- Proficient in monitoring and analyzing data using tools such as Google Analytics, Pendo, and internal reporting systems.

**Core Competencies**
- **Strategic Thinking**: Ability to think strategically and align product strategy for designated market segments with overall company objectives.**Project Management**: Involvement in project management processes and demonstrated ability to manage complex projects from start to finish.**Demonstration and Presentation Skills**:Hands-on experience delivering in-depth product demonstrations or presentations.**Collaborative**: Collaborative style to work effectively with cross-functional teams and leadership.**Analytical Skills**: Strong analytical skills to interpret data and metrics for decision-making.**Technology Proficiency**: Excellent knowledge of technology tools, web browsers, Google apps, and Microsoft Office.

**Key Accountabilities/Metrics**Achievement of annual budget for bookings, revenue and operating income for Infobase’s academic product set as it aligns to assigned market.- Year over year improvement in renewal rates for determined market segment in

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