Director, Business Insights

1 month ago


North Wales, United States Merck Sharp & Dohme Full time

The Director, Business Insights Analytics will be responsible for developing and communicating data-driven and actionable insights that drive greater customer and market understanding to inform launch & go-to market strategies and help meet in-line commercial objectives.

**Primary Job Functions**:

- Engage with disease aligned teams and leaders across the US Oncology commercial organization to understand their strategic priorities across the commercial value chain from Business development, Pipeline management to commercial development across launch and in-line assets and indication management.
- Responsible to translate priorities into business needs and enable interconnected problem solving.
- Be a thought leader and strategic partner for commercial teams and senior marketing leaders. Engage, influence and, if needed, challenge commercial partners as an equal partner.
- Establish and manage close relationships with partners and stakeholders within HHDDA, marketing, sales, business operations, medical and finance.
- Lead other Directors, Associate Directors, Senior Specialists with direct line management responsibility.
- Communicate & collaborate effectively with cross functional teams with competencies in market research, forecasting, commercial analytics, data science, customer engagement, data strategy, population health, competitive insights, marketing operations, medical & clinical backgrounds.
- Develop and own commercial insight generation strategy and roadmap. Embed Digital data capabilities to enable speed to insights for the marketing organization.
- Work with marketing leadership teams to effectively leverage data and insights available to enable sub-national precision marketing and reach more patients with our life changing therapies.
- Articulate how the work, done till date, ties to business priorities, identify unmet needs and gaps that needs to be addressed.
- Develop a plan to address the additional needs and/or gaps to enable brand and commercial strategy by working with the functional leaders across the Human Health Digital, Data and Analytics (HHDDA) organization.
- Understand the full book of work underway and planned to support a disease area or business unit.
- Work with cross functional teams to articulate the value or impact of each piece of work. Create a process to better articulate the ‘so what’ and ‘now what’ and track realized business value.
- Work with marketing leadership to prioritize the work that needs to be done considering the capacity availability within HHDDA.
- Understand the key takeaways from work done till date (across HHDDA) and enable insight syndication.
- Travel may be required (



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