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Corporate Marketing Manager

3 months ago

Merrillville, United States White Lodging - White Lodging Services Corp Full time

Summary:
The Corporate Marketing Manager is a strong writer and storyteller who develops creative and engaging content to drive awareness, create action, engage associates, and manage change across White Lodging. This position will support the marketing strategy and execute the content creation and editorial planning of internal communications channels. Content developed will assist in promoting and positioning White Lodging and our hotel brands through social media, media relations, websites, and other digital and traditional marketing vehicles. Other responsibilities include support of Field Marketing team requests for corporate support and shared marketing resource management.Locations Available: Merrillville, Chicago, Austin, Indianapolis, and Louisville

**Responsibilities**:
What You'll Do
- Manage White Lodging’s social media platforms, including content calendar review, content curation shoots and partnering with agency support.
- Consult, create and deliver content for internal and external marketing and communications efforts, including writing and editing executive messages, news releases, organizational announcements, presentations, website content, speaking points, articles, scripts and project-specific communications as needed.
- Assist with creative needs for multimedia and/or print collateral whether creation on Canva, Photoshop or managing with agency partners.
- Work cooperatively with agencies, vendors, brand and community partners to ensure daily workflow, schedules and project deadlines are being met.
- Monitor and track company media coverage, including oversight of media monitoring vendor and tool.
- Support Field Marketing team’s centralized services, including online access requests and digital updates.
- Perform other duties as assigned

What You'll Bring
- Bachelor's degree required (a degree in journalism, communications, marketing or public relations is preferred)
- Minimum of two years of relevant experience
- Strong writing and editing skills across a variety of communication vehicles
- Graphic design and multimedia creation capabilities; Adobe Creative Suite, Canva, PowerPoint
- Direct experience and understanding of organic and paid social media strategies and tactics across Instagram, Facebook and LinkedIn
- Ability to seek out and tell great associate stories
- Ability to compile and analyze performance metrics and make changes based on the data
- Project management with strong organizational skills
- Professional, articulate person who can effectively communicate to various audiences, including senior executives

Other Information
- Bonus eligible
- Day 1 Medical, Dental and Vision insurance
- Paid Parental Leave & Short-Term Disability
- Vacation/Paid Time Off (PTO) with rollover
- Complimentary wellness tools
- Unlimited referral bonuses
- 401(k) with company match
- Hostcare Resources healthcare concierge
- Leadership development
- Tuition reimbursement
- Discounts on hotel rooms, dining, and other travel/entertainment experiences

White Lodging is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all associates.

Location Code: A75