Marketing Manager

2 weeks ago

Phoenix, United States Apex Service Partners Full time

Overview:
**Job Title: Marketing Manager - Mountain West**

**Company: Apex Service Partners**

**Location: Mountain West Region - (Phoenix, AZ | Denver, CO | Seattle, WA | Salt Lake City, UT)**

**Position Type: Full-time**

**Pay: $85-100K + 10% Bonus**

**About Apex Service Partners**:
Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

**Job Overview**:
**Responsibilities**:

- ** Marketing Strategy**: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
- ** Campaign Management**: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
- ** Digital Marketing Expertise**: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
- ** Budget Management**: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
- ** Market Research**: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.
- ** Brand Management**: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
- ** Collaboration with Field Personnel**: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
- ** Performance Analytics**: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus. OR relevant marketing experience.
- Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
- Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
- Excellent communication and interpersonal skills to collaborate effectively with field personnel.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Experience in Skilled Trades is highly desirable.
- Relevant experience in planning and managing marketing budgets.

**This role requires monthly travel to Colarado and Arizona & quarterly travel to Utah.

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