Lead Marketing Communications
4 weeks ago
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
AT&T is seeking a dynamic and experienced Lead Manager, Communications Planning to join our team. As the Lead Manager, Communications Planning, you will be responsible for developing communication plans across earned, owned, and paid channels that effectively communicate a message to a specific audience. Planning may involve identifying communications tasks across the journey, understanding the target audience and cultural landscape, identifying the appropriate channels and tactics within a campaign based how creative and media best come together, and measuring its effectiveness.
The Lead Manager, Communications Planning is responsible for planning, developing, and managing communications strategy to promote the sale of company products and further the company sales objectives by driving effectiveness against specific audiences.
Key Roles and Responsibilities: Responsible for leading the development of communications strategies to increase the profitability of company products and services through utilization of various advertising media and creative across earned, owned and paid channels. Collaborates with business unit leaders to develop and implement. Successfully delivering on the strategy and goals through the development, implementation, and evaluation of innovative multichannel customer engagement programs with strategic partners. Requires advanced knowledge of marketing communications professional field. Applies advanced principles, theories, and concepts. Evaluates impact on strategic marketing communication planning objectives and strategies. This position is considered the foremost expert within the marketing communications discipline and an acknowledged authority within the organization.
Education: Bachelors degree preferred.
Experience: Minimum of 8 years of experience in Marketing with at least 5 year’s experience focused on Marketing Communications Planning.
Joining our team comes with amazing perks and benefits.
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
**Weekly Hours**:
40
**Time Type**:
Regular
**Location**:
Dallas, Texas
**Salary Range**:
$118,800.00 - $178,200.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.
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