Ecommerce Marketing Specialist
4 weeks ago
**Benefits**:
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
**Position Overview**:
**Tasks and Responsibilities**:
- Creates and implements ecommerce strategy across all ecommerce marketplaces
- Maintains P/L across all ecommerce accounts
- Builds and manages a team of full time, part time or outsource skilled online merchandisers, marketers, advertisers, specialists, influencers to develop high end content and drive sales
- Oversees online merchandizing and increases product listings with E-Commerce partners
- Reviews, develops and optimizes existing product descriptions and keywords
- Optimizes listings and increases organic ranking in search results
- Creates A+ content for Amazon listings.
- Manages inventory levels that are ecommerce specific at FBA, within our warehouse, and at our 3PL
- Creates sponsored ad campaigns across all sales channels to drive growth and profitability
- Utilizes various E-Commerce websites including Amazon, Kohl’s, Walmart, eBay, Mirakl and Shopify.
- Creates a pricing strategy on E-Commerce Marketplaces that optimizes for sales and profitability simultaneously
- Creates and presents on ecommerce progress and evolving strategy on a monthly basis
- Consistently searches for new products for product development
- SEO keyword research and implementation
- Monitors and respond to customer feedback and messages on all marketplaces
- Creates and maintains targeted ads on different platforms
- Work with the shipping department to maintain inventory across Amazon and our 3PL
- Research new E-Commerce partners and initiate relationships on an ongoing basis
- Develops online selling guideline for wholesale customers to avoid cannibalization
- Drives traffic to shopify site via purchased media
**Required Qualifications**:
- Four or more years of previous E-Commerce marketing experience, using Amazon Seller Central
- Two or more years of previous with various E-commerce websites Ecommerce Marketplaces
- High Proficiency with Excel: Pivot Tables, Nested if Statements, vlookups, data analysis
- Creative mind set to guide copywriting and asset creation
- Must be familiar with marketing functions including sponsored campaign creation and management, promotions, pricing, GPM calculation, retail ordering and program tracking
- Strong written and verbal communication skills
- Customer service minded professional
- Excellent interpersonal skills
- Strong attention to detail
- Ability to work in a fast-paced and ever-changing environment
**Desired Qualifications**:
- Bachelor’s Degree in Business Administration or Marketing
- Amazon Seller Central Experience ( 1P/3P) - 4 Years
- General knowledge of kitchenware and cookware merchandising
**SKILLS**:
Excel Order Processing Importing Vendor Management
Forecasting Researching Wholesale E-Commerce
Sales Reporting Purchasing Customer Service Communication Skills
Sales Analysis
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