Associate Marketing Director

1 month ago

Philadelphia, United States Health Union Llc Full time

**Job Title**: Associate Integrated Marketing Director

**Location**: Philadelphia, PA or Remote

Health Union, the leader in social health, is the only digital health company that brings people together to create meaningful health connections and authentic social interactions. Through the largest network of online health communities and health leaders, Health Union drives unique and impactful conversations about health that reach and engage people at the most important moments on their health journey. These social health connections have a mutually beneficial impact for people living with complex health conditions, as well as industry partners.

**Position Overview**

Health Union is seeking a **Manager, Integrated Marketing **to join our growing team. Working in tandem with the VP, Integrated Marketing, this role will directly impact company success through the creation of strategic advertising proposals, compelling sales collateral, and meaningful B2B messaging that communicates the value of our company, products, and programs.

The Manager, Integrated Marketing will work closely with colleagues in sales, product, account support, community, creative and operations on product commercialization, Go-To-Market strategy, and RFP responses for our pharma digital advertising partners. With a goal of elevating our sales materials, proposals, and B2B messaging to showcase how our solutions drive improved outcomes for both patients and brand partners, the Manager will be accountable for empowering sales excellence by creating and maintaining collateral such as presentations, strategy pitch decks, content strategies, sell sheets, case studies, sizzle videos and more. Additionally, the Manager will drive Health Union’s corporate social strategy and LinkedIn presence, keeping our brand, performance, thought-leadership, and products top of mind among current and potential clients.

**What You Do**:

- Partner with the Sales, Outcomes, and Account Services team as the Integrated Marketing lead on key Pharma accounts, responsible for strategic direction and PPT presentations for RFP responses, pitch decks, and proposals
- Your leadership will include understanding advertisers’ business goals, how to pair them with the most effective Health Union product solutions and content, and how to tell this story in a compelling, visual, customized way showcasing performance
- You will lead pre-sale brainstorming sessions, think strategically, and efficiently answer a high influx of RFPs and proactive requests while maintaining a high level of quality and customization
- Serve as a knowledgeable resource to sales and account service teams for materials, communication tools and company insights that help advance client relationships. Keep abreast of marketplace trends, audience insights, and industry guidelines to help inform proposal creation and to help support our brand story
- Collaborate with the Integrated Marketing team to create sales collateral, presentation materials, and templates for the sales and account service teams that showcase the value of the company, our data leadership, and the success of our products. Assist in the creation of relevant case studies and success stories
- Support the Integrated Marketing team in the development of sales messaging, materials and trainings for new product launches
- Contribute to annual Go to Market strategy and roll-out, including assisting in the creation and maintenance of the General Presentation, RFP response templates, sell sheets, sales training materials, and new products/innovations/packaging; coordinate development workflow with UX, Product, and Sales teams
- Lead Health Union’s corporate B2B social strategy and execution with a focus on LinkedIn, including managing the social calendar, working with UX to create visuals, writing content, managing posting and paid strategy, working with community teams to promote health content, and growing and expanding our social presence
- Support the IM team as needed in B2B marketing efforts including conferences, eblasts, thought leadership, webinars, corporate website messaging, and more
- Manage workflow of projects as assigned, proactively solicit input to inform priorities, and collect feedback from team members to improve work outcomes

**What You Bring**:

- 5+ years of experience in marketing and sales support, with increasing levels of responsibility
- Excellent communication abilities - written, visual and verbal - with a passion for creativity and simplicity; appreciates and values the importance of branding
- Working familiarity with multiple digital channels and their applicability against client KPIs, Understanding of advertising strategy and the ability to create powerful powerpoint proposals
- Foundational understanding of digital media, digital data solutions, pharmaceutical marketing, and healthcare is strongly preferred
- Advanced skills in MS Office, particularly MS PowerPoint, and Google Slides
- Strong at

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