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Social Media and Marketing Manager

4 months ago

Verona, United States Geria Dermatology Full time

Job Title: Social Media and Marketing Manager**

Location: Rutherford and Verona NJ

Company: Geria Dermatology

About Us:
Geria Dermatology is a leading dermatology practice dedicated to providing top-tier skincare solutions and treatments to our community. We pride ourselves on our patient-centered approach, advanced treatment options, and our commitment to education and innovation in the field of dermatology.

**Position Overview**:
**Key Responsibilities**:

- Develop and implement a comprehensive social media strategy to increase our online presence and improve our marketing and sales efforts.
- Manage and oversee social media content creation, ensuring it aligns with our brand and resonates with our target audience.
- Monitor social media channels, respond to inquiries, and engage with our online community in a professional and timely manner.
- Analyze and report on the performance of social media campaigns, using data to optimize future campaigns.
- Collaborate with the clinical team to create educational content that highlights our services, treatments, and patient success stories.
- Work with practice’s website developer to review content and ensure it is up-to-date and SEO-optimized.
- Plan and manage marketing budget, ensuring cost-effective strategies that maximize ROI.
- Stay current with digital marketing trends and tools, ensuring the practice remains at the forefront of the industry.
- Visit local doctors' offices and businesses to build and maintain relationships, promote our services, and create referral networks.
- Organize and participate in local events and health fairs to increase brand awareness and community engagement.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 1-2 years of experience in social media management and digital marketing, preferably in the healthcare or aesthetics sector.
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
- Proven experience with content creation, graphic design (Adobe Creative Suite or similar), and video editing.
- Excellent communication and writing skills.
- Proficiency in using analytics tools (Google Analytics, Hootsuite, etc.) to track and measure performance.
- Creative mindset with the ability to think outside the box and propose innovative marketing ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Willingness and ability to travel locally to visit doctors' offices and businesses regularly.

**What We Offer**:

- Competitive salary and benefits package.
- A collaborative and supportive work environment.
- Opportunities for professional development and growth.
- The chance to make a significant impact on the growth and success of our practice.

Geria Dermatology is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

**Job Type**: Part-time

Pay: $20.00 - $25.00 per hour

**Experience**:

- Marketing: 1 year (preferred)

Ability to Commute:

- Verona, NJ 07044 (required)

Work Location: In person