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Email Marketing Strategist

2 months ago


Verona, New York, United States Oneida Nation Enterprises Full time
About the Role

We are seeking a highly skilled Email Marketing Specialist to join our team at Oneida Nation Enterprises. As a key member of our marketing team, you will be responsible for executing and measuring the effectiveness of email, direct mail, and SMS campaigns across our brands.

Key Responsibilities
  • Work closely with the CRM Manager to develop and execute email marketing campaigns that drive guest engagement and retention.
  • Design and format email templates, as well as deploy and measure the success of email campaigns.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
  • Analyze campaign data to identify areas for improvement and provide recommendations for future campaigns.
  • Maintain and optimize our email database to ensure effective targeting and segmentation.
Requirements
  • Bachelor's degree in Marketing, Computer Science, or related field.
  • Experience in designing and executing email marketing campaigns, as well as analyzing campaign data.
  • Proficiency in HTML/CSS and CRM platforms, such as Adobe Campaign Standard.
  • Knowledge of data privacy laws and regulations.
  • Excellent communication and project management skills.
Why Work with Us

At Oneida Nation Enterprises, we offer a dynamic and supportive work environment, with opportunities for career growth and professional development. Our comprehensive benefits package includes medical, dental, and vision coverage, as well as a robust 401(k) plan and paid time off. We are committed to work-life balance and offer various wellness programs to support our team members' overall well-being.