Sales Development Representative

2 days ago

Columbus, OH, United States ELLAB Full-time

Exciting Opportunity at Ellab - Join Our Team

We're seeking a Sales Development Representative to join our vibrant team and embark on an exciting journey with us.

As an industry frontrunner, Ellab is committed to providing cutting-edge benefits that make us stand out. Join us and enjoy:

Benefits

️ Time to Unwind:

  • Kick off your journey with 2 weeks of vacation (3 weeks at your 5yr. & 4 weeks at your 10yr. anniversaries)
  • Stay healthy with 2 weeks of sick time
  • Celebrate with 10 Company Holidays
  • Experience a rejuvenating 1-week winter shutdown

Financial Well-being:

  • Invest in your future with a 401(k) match of $1 for $1 up to 4%

Health and Family First:

  • Comprehensive benefits package including medical, dental, vision, short-term and long-term disability, life insurance, and critical illness coverage
  • 6 weeks of parental leave

Job Brief

The Sales Development Representative serves as the first point of contact for many customers, helping uncover opportunities, qualify business needs, coordinate commercial activities, and maintain a healthy sales pipeline. The individual will progressively develop the commercial, technical, and industry knowledge necessary to independently represent Ellab, manage opportunities, and take greater ownership of customers and accounts.

The position will primarily work during normal business hours of 8 AM to 5 PM, Monday through Friday, but may require occasional travel, evening events, and weekend work.

Responsibilities

The Sales Development Representative is responsible for:

Business Development & Territory Growth

  • Proactively identify and pursue new business opportunities throughout the Southeast territory.
  • Research target accounts, facilities, expansions, capital projects, key stakeholders, and market activity.
  • Generate opportunities through outbound prospecting, inbound lead development, referrals, industry events, and existing account expansion.
  • Qualify inbound leads and relevant account history before engagement to ensure informed, purposeful follow-up.
  • Develop new relationships within existing accounts to expand Ellab's reach across departments, facilities, applications, and business units.
  • Identify opportunities across Ellab's validation equipment, monitoring, rentals, calibration, and validation services portfolio.

Accounts & Customer Development

  • Develop direct customer relationships and become a trusted point of contact for Ellab.
  • Maintain regular engagement with customers to understand upcoming projects, applications, challenges, and future requirements.
  • Participate in and progressively lead customer meetings, site visits, demonstrations, and account reviews.
  • Expand strategic accounts by identifying additional stakeholders, facilities, applications, and cross-functional opportunities.
  • Maintain ownership of customer communication while coordinating the appropriate internal resources when needed.
  • Participate in territory and strategic account planning with the Director of Sales.

Opportunity & Sales Management

  • Qualify opportunities based on customer need, application, timing, budget, stakeholders, and decision process.
  • Conduct discovery conversations to understand technical and commercial requirements.
  • Independently manage appropriate opportunities through discovery, solution development, quotation, follow-up, negotiation, and close.
  • Prepare quotations and proposals in coordination with the appropriate technical, operational, and commercial resources.
  • Maintain consistent, purposeful follow-up and clearly defined next steps throughout the sales cycle.
  • Recognize when additional technical, service, or leadership resources are required and engage them appropriately while maintaining ownership of the opportunity. (Opportunity Intelligence)

Product, Application & Industry Development

  • Develop working knowledge of Ellab's validation equipment, monitoring solutions, rentals, calibration, software, and validation services.
  • Understand common customer applications and regulated environments sufficiently to conduct effective discoveries and recommend appropriate solutions within established areas of competency.
  • Stay current on Ellab products, services, pricing, competitive positioning, and relevant industry developments.
  • Participate in ongoing product, application, industry, and sales training.
  • Develop relationships with engineering firms, consultants, service providers, and other industry partners that can generate or influence opportunities.