Head of Sales and Marketing

4 days ago

Virginia, Minnesota, United States Genworth Financial, Inc. Full time
Market Director - Sales & Growth
Apply locations Remote (New Jersey), New York, New York, Remote (NYC Metro - New York), Remote (Connecticut), Remote (Massachusetts)
time type Full time
We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.
POSITION TITLE Market Director - Sales & Growth
YOUR ROLE You will be responsible for helping the team drive the growth of our sales strategy, manage key business partnerships and ensuring an exceptional provider/partner experience while we build a better aging experience. You will work closely with cross-functional teams including sales, marketing, and product to deliver an exceptional experience to our CareScout partners and members. Your ability to foster strong relationships and help drive sales across B2B, B2B2C and D2C channels will be essential to your success in this role.
In addition, you will support the sale and distribution of future CareScout products which may include financial and insurance solutions. Identify and pursue new sales opportunities by establishing relationships with potential providers and partners. Negotiate and close high-value contracts with home care providers, assisted living communities, board and care, family homes who have demonstrated a commitment to quality and person-centered care. Educating prospective and existing providers about new CareScout Quality Network (CQN) features and functionality.
Achieve individual sales goals through positioning CareScout's story, strategy, and solutions with healthcare providers.
Regularly uncover sales opportunities through discovery, probing, open-ended questions, and relationship building.
Directly engage in-person with CQN provider network and potential partners.
Have full control over your calendar and schedule meetings (mixture of in-person, virtual meetings, and phone calls) with new leads/prospects and existing providers on the Network.
Account/Network Management: Building long-term, diverse, and high-quality network relationships with providers and partners. Responsible for the evaluation and implementation of post-sale and support services to keep fine-tuning the provider's experience, including CareScout member validation, matches and invoicing.
Primary relationship owner of assigned Region accounts and providers.
Occasionally join conferences, Regional and local events.
Marketing: Work closely with your RVP and internal partner to build brand awareness, drive engagement, and assist in aligning and rolling out marketing initiatives and communications. Host local webinars, conference calls and other virtual events as well as regional and national trade shows, industry and community events. Identify and execute on implementation of co-branded partnership events.
Territory Management: Attend virtual or in-person meetings and educational seminars with prospects and existing prospects within your assigned region.
Data Reporting: Document all activity in the CRM system (MS Dynamics 365) i.e., appointments, sales calls, follow-up calls, marketing campaigns, etc.
Share provider feedback and intelligence with sales and other internal supporting CareScout teams. Help to execute on key strategic initiatives identified by RVP.
5-7 years of consultative sales or account management experience in homecare, long-term care, assisted living, care management, or employee benefits or aging-related organizations preferred.
Strong ability to analyze data, identify trends and create actionable insights to optimize sales strategies.
Proficiency in Microsoft Word, Excel, Outlook and CX and CRM software such as MS Dynamics 365. Ability to learn new technological platforms and web infrastructure.
Maintain open, transparent, and direct communications and reporting with your RVP, internal partner and other areas of the organization.
Be flexible and open to fulfill additional/modified responsibilities to support our entrepreneurial environment.
Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded).
Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave.
Disability, Life, and Long Term Care Insurance.
Tuition Reimbursement, Student Loan Repayment and Training & Certification Support.
Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management).
About Us Genworth Financial, Inc ("Genworth") (NYSE: GNW) is a Fortune 500 company focused on empowering families to navigate the aging journey with confidence, now and in the future. Headquartered in Richmond, Virginia, Genworth and its CareScout businesses provide guidance, products, and services that help people understand their caregiving options and fund their long-term care needs. S. mortgage insurance provider.
That's why we're committed to creating a work environment that fosters inclusion, excellence, improvement and connection. We know each employee contributes in their own unique way and we're dedicated to supporting every one of them to help them reach their full potential.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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