Manager, Retail Media Mexico

3 weeks ago

New Mexico, United States Brain Labs Digital LTD. Full time

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. Superteams of Brainlabbers, fueled by data and enabled by technology.
In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
Its a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
Important: This is a 1 year long contract role with Brainlabs.
The Retail Media Manager is responsible for planning, executing, and optimizing advertising campaigns within retail media platforms. Their primary goal is to maximize brand visibility and performance within the retailer's digital ecosystem, ensuring a strategy aligned with business and marketing objectives.
To ensure success, this position should demonstrate fantastic time management and great creativity with a keen interest in creating and implementing cost-efficient and effective retail media campaigns. Candidates will be critical thinkers with fantastic skills to manage different stakeholders at a time.
Manage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, among others).
Coordinate with internal and external teams (brands, agencies, retailers) to develop effective retail media strategies.
Monitor campaign performance through key KPIs (ROAS, CTR, conversions, impressions) and make strategic adjustments to improve results.
Direct the optimizations of budgets and bidding strategies on programmatic and self-service platforms.
Analyze data and generate performance reports to identify improvement opportunities.
Stay updated on trends in retail media, digital advertising, and emerging technologies in the industry.
Building long-term relationships with agencies and retailers.
Bachelors degree in Marketing, Advertising, Business Administration, Communication, or a related field.
~2+ years experience in retail media, digital marketing, and/ or online advertising (budget, campaigns, monitoring).
~ Knowledge of retail media platforms such as Amazon Advertising, Walmart Connect, Mercado Ads, among others.
~ Ability to analyze metrics and make data-driven decisions.
~ Proficiency in analytical tools such as Google Analytics, advanced Excel, DSP platforms, Advertisings consoles: Excellent communication and negotiation skills.
~ Ability to work in a team and manage multiple projects simultaneously.
~ Experience in Budget Management: Allocation, Monitoring and Distribution.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs.

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