Head of Content Marketing and Product Marketing

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.
Omada Health is looking for an experienced product marketing leader to join our team. This individual will be a strategic thinker, a skilled storyteller and experienced cross-functional operator who can drive consensus across product, clinical and commercial teams. In this role, we are looking for someone who can lead a team to synthesize market feedback, understand our business buyers, and their buying process, support product roadmap development, sales, and marketing efforts, continuing to widen the gap between Omada and our competitors. They will also be responsible for development of a channel segment marketing strategy, developing and tracking segment key performance indicators, and developing a website strategy to reach different segments.
will lead a team of PMMs to cover our individual products (Prevention & Weight Health, Diabetes, Hypertension GLP-1s, and MSK), Omada Insights Labs, our product roadmap development, and sales enablement for payer, benefit consultants and employer audiences. 15+ years experience in related marketing discipline, with a focus on B2B audiences.
5+ years of industry experience in Healthcare & Life Sciences - pharma, health plan, PBM, or B2B2C virtual care/digital health. Preferred experience in payer marketing, medicare advantage and/or health systems.
3+ years of experience in a role that frequently engages directly with customers through selling, product demos or account management.
Experience with buyer research and insights, messaging/positioning, GTM plans, executing product launches, sales enablement, content marketing
Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.
Proven ability to translate complex product features and clinical outcomes into simple and compelling content including presentations, product guides, web content, and white papers.
Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.
Experience building brand level marketing plans and customer segment strategies.
Leadership experience leading groups through strategic and planning exercises.
Strong experience in creating KPIs and measurement plans to monitor marketing execution.
Leading segment QBRs to adjust the plan based on data and learning from the commercial team.
Bachelor degree in related field required.
However, to get there, we need to be able to become commercial experts, build highly engaged passionate teams, and work together with a one-team mindset. As the Senior Director, Product Marketing you’ve got an exciting job to lead the following critical efforts:
Lead brand & product strategy & GTM planning
Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence.
Create close partnerships with commercial, product, and clinical to help Omada embrace our brand positioning and keep our buyers and members at the forefront of decision making.
Help shape program and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs.
Stay on top of new indications, emerging research and competitive trends; translate them into POVs and share with the commercial, product, and clinical teams; partner with the Thought Leadership team to create content.
Lead integrated marketing campaigns across B2B customers
Lead commercial launches of new products and major features
Partner with Clinical Team on evidence generation needs & development of reports / thought leadership pieces
Create core messaging to enable development of a variety of content types, including web landing pages, videos, presentations, ad copy, and in-person & virtual events, to drive business growth and marketing success.
Accountable for key commercial assets including value story, demos, business cases, reporting, etc.
Subject Matter Expert for Omada program demos in partnership with sales & CX / SAM team
Support large opportunities with sales pitches & sales deck support
Support the Customer Experience team on requests / needs from clients on reporting
Partner with Customer Effectiveness team on training sessions and materials
Competitive salary with generous annual cash bonus
Equity Grants
Remote first work from home culture
Flexible Time Off to help you rest, recharge, and connect with loved ones
Health, dental, and vision insurance (and above market employer contributions)
401k retirement savings plan
Lifestyle Spending Account (LSA)
We do our research up front to move faster down the road.
We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
We set a high bar, we’re not afraid to fail, and we take pride in our work.
We push through the challenges of changing health care because we know the destination is worth it.
About Omada Health: Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.
Below is a summary of salary ranges for this role in the following geographies:
This role is also eligible for participation in annual cash bonus and equity grants.
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Do you currently live in the United States? Due to the nature of our work, data, specifically personal health information may not be accessed, disclosed or used outside of the U.How many years of B2B marketing experience in a related discipline do you have? * Which of the below best describes your experience in payer marketing, medicare advantage marketing and/or health systems marketing. * How many years of experience do you have in Healthcare & Life Sciences - pharma, health plan, PBM, or B2B2C virtual care/digital health. * Please tell us about your experience with engaging directly with customers through selling, product demos or account management. *
To help us learn more about how we can increase diversity in our candidate pool, we invite you to provide demographic information in a confidential survey. Your responses will not be associated with your specific application and will not in any way be used in the hiring decision.
Do you identify as a person with a disability of any kind, visible or invisible? Remote working/work at home options are available for this role.