Senior Content Marketing Manager

Who Are We? Postman is the world's leading collaboration platform for API development. Postman's features simplify each step of building an API & streamline collaboration to help create better APIs—faster. More than 35 million developers & 500,000 organizations worldwide use Postman today. After receiving Series D funding in 2021 & releasing our biggest & best version ever of Postman in September 2022, we continue to strive humbly towards our mission of 100 million connected developers & serving companies as they seek to innovate in an API-first world.  P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture & our vision at Postman. The Opportunity:  We’re seeking a creative strategist who’s versed in every aspect of a content marketing ecosystem and obsessed with driving growth through data-driven storytelling. As the Sr. Content Marketing Manager at Postman, you’ll sit at the heart of our customer journey, ensuring our content finds and resonates with developers worldwide. The ideal candidate is no stranger to building quickly in ambiguous environments, has scaled content marketing programs at companies of various stages and has a proven track record of both leading and executing against ambitious strategies. The Sr. Content Marketing Manager is a key cross-functional player, leading and executing various content initiatives in line with business and GTM goals. You should feel at ease driving projects that range from SEO, to email marketing, blog and long form editorial, thought leadership, influencer marketing and more. You’ll help lead innovative thinking for how to find, engage and move audiences across all of our channels, making sure that we’re maximizing business impact across the funnel. This is an opportunity to help shape and improve the customer journey and the ideal candidate has a comprehensive and strategic view on how content can help achieve that. What You'll Do: Work in tandem with the Head of Content and cross-functional teams to prioritize and service a pipeline of content initiatives that fuel business and GTM goals Lead the charge on shaping and implementing multi-channel content strategies that touch everything from SEO to email, blog, thought leadership, social, influencer, web, community and more Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels Work with channel owners across the entire ecosystem to shape and iterate creative strategy to drive results for owned initiatives Continuously analyze and optimize content performance metrics, leveraging data-driven insights to refine and evolve the content strategy for maximum impact Stay deeply immersed in industry trends, emerging technologies, and best practices in the developer and API universe to ensure that Postman’s content remains relevant and valuable to our target audience What you bring: 5+ years of experience building and servicing content strategies across a variety of channels: SEO, email, social, web, webinars, case studies, etc. A hyper strategic and analytical mindset for content creation and distribution Solid creative chops: you don’t need to be an expert in everything, but you need to have a demonstrated record of creative excellence as an IC An ability to move quickly but remain focused and prioritize ruthlessly Expert-level cross-functional collaboration Our Values At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can. What Else? This is a remote role based in the United States & the reasonably estimated salary for this role ranges from $112,000 to $137,000, plus a competitive equity package, and a flexible schedule working with a fun, collaborative team. Enjoy full medical coverage, unlimited PTO, and a monthly lunch stipend. (Yes, seriously. We want you to eat well wherever you’re at.) Plus, our wellness program will help you stay healthy from your location with fitness-related reimbursements. Our frequent and fascinating virtual team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves, and we want you to be part of it.  Equal Opportunity Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman. Postman will consider for employment qualified applicants with arrest and conviction records where directed under applicable law, such as pursuant to the San Francisco Fair Chance Ordinance. Apply Now{"@context":"http://schema.org","@type":"JobPosting","datePosted":"2024-10-24","description":"Who Are We?Postman is the world's leading collaboration platform for API development. Postman's features simplify each step of building an API & streamline collaboration to help create better APIs—faster. More than 35 million developers & 500,000 organizations worldwide use Postman today. After receiving Series D funding in 2021 & releasing our biggest & best version ever of Postman in September 2022, we continue to strive humbly towards our mission of 100 million connected developers & serving companies as they seek to innovate in an API-first world. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture & our vision at Postman.The Opportunity: We’re seeking a creative strategist who’s versed in every aspect of a content marketing ecosystem and obsessed with driving growth through data-driven storytelling. As the Sr. Content Marketing Manager at Postman, you’ll sit at the heart of our customer journey, ensuring our content finds and resonates with developers worldwide. The ideal candidate is no stranger to building quickly in ambiguous environments, has scaled content marketing programs at companies of various stages and has a proven track record of both leading and executing against ambitious strategies.The Sr. Content Marketing Manager is a key cross-functional player, leading and executing various content initiatives in line with business and GTM goals. You should feel at ease driving projects that range from SEO, to email marketing, blog and long form editorial, thought leadership, influencer marketing and more. You’ll help lead innovative thinking for how to find, engage and move audiences across all of our channels, making sure that we’re maximizing business impact across the funnel. This is an opportunity to help shape and improve the customer journey and the ideal candidate has a comprehensive and strategic view on how content can help achieve that.What You'll Do:Work in tandem with the Head of Content and cross-functional teams to prioritize and service a pipeline of content initiatives that fuel business and GTM goalsLead the charge on shaping and implementing multi-channel content strategies that touch everything from SEO to email, blog, thought leadership, social, influencer, web, community and moreManage the entire content lifecycle, from ideation and creation to approvals and distribution across various channelsWork with channel owners across the entire ecosystem to shape and iterate creative strategy to drive results for owned initiativesContinuously analyze and optimize content performance metrics, leveraging data-driven insights to refine and evolve the content strategy for maximum impactStay deeply immersed in industry trends, emerging technologies, and best practices in the developer and API universe to ensure that Postman’s content remains relevant and valuable to our target audienceWhat you bring:5+ years of experience building and servicing content strategies across a variety of channels: SEO, email, social, web, webinars, case studies, etc.A hyper strategic and analytical mindset for content creation and distributionSolid creative chops: you don’t need to be an expert in everything, but you need to have a demonstrated record of creative excellence as an ICAn ability to move quickly but remain focused and prioritize ruthlesslyExpert-level cross-functional collaborationOur ValuesAt Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.What Else?This is a remote role based in the United States & the reasonably estimated salary for this role ranges from $112,000 to $137,000, plus a competitive equity package, and a flexible schedule working with a fun, collaborative team. Enjoy full medical coverage, unlimited PTO, and a monthly lunch stipend. (Yes, seriously. We want you to eat well wherever you’re at.) Plus, our wellness program will help you stay healthy from your location with fitness-related reimbursements. Our frequent and fascinating virtual team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves, and we want you to be part of it. Equal OpportunityPostman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.Postman will consider for employment qualified applicants with arrest and conviction records where directed under applicable law, such as pursuant to the San Francisco Fair Chance Ordinance.","title":"Senior Content Marketing Manager - Remote","validThrough":"2024-11-23","employmentType":"FULL_TIME","image":"https://assets.getpostman.com/common-share/postman-platform-for-api-development-social-card.jpg","hiringOrganization":{"@type":"Organization","name":"Postman","sameAs":"https://www.postman.com","logo":"https://assets.getpostman.com/common-share/postman-platform-for-api-development-social-card.jpg"},"baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","value":"competitive","unitText":"SALARY"}},"jobLocationType":"TELECOMMUTE","applicantLocationRequirements":{"@type":"Country","name":"USA"}}