Social Media Marketing Manager, Content
4 weeks ago
Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. As a full integrated, in-house creative marketing team, we develop compelling content and campaigns that bring our brands to life across retail, digital, and social platforms fueling inspiration and creativity for millions of consumers around the world.
Plaid is seeking a strategic, creative, and results-driven Social Media Manager to lead our multi-brand social presence across platforms. This role will manage the day-to-day execution of social media, build brand storytelling, and drive community growth and engagement. You will collaborate cross functionally with marketing, product, and ecommerce teams, and play a key role in shaping how our brands voice.
Execute social strategy for multiple brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart, and Arteza.
Manage the social content calendar and publishing across Instagram, TikTok, Facebook, Pinterest, and YouTube.
Collaborate with influencers and brand ambassadors to develop compelling content that aligns with seasonal campaigns and product launches, while also driving UGC, and expanding brand collaborations.
Develop and manage UTM tracking to accurately measure campaign performance, track referral traffic, and evaluate content effectiveness across platforms.
Integrate social SEO strategies to increase discoverability and relevance across platforms.
Leverage AI-assisted tools for content ideation, audience insights, and workflow efficiencies while maintaining human-led creativity and brand authenticity.
Implement social listening protocols for real-time monitoring of brand sentiment and rapid response to emerging trends or issues.
Analyze key performance indicators including follower growth, engagement, traffic, and ROAS to refine strategy and maximize results across all social channels.
Write engaging, on brand copy for social media posts, captions, and campaigns that reflect each brand’s voice and drive audience engagement across platforms.
Stay ahead of social media trends and platform updates to ensure Plaid remains culturally relevant and innovative.
Partner with internal marketing team and outside agencies to align organic and paid strategies.
Act as community manager for key channels, engaging directly with creators, makers, and customers.
Support cross functional priorities, including retail campaigns, loyalty program promotion, influencer activations, and new product launches.
~ BA/BS in Marketing, Business or Communications
~7+ years of social media experience, ideally in house for a consumer-facing brand
~ Deep understanding of each social platform and its best practices.
~ Experience managing and mentoring a social media team.
~ Proficient in social media tools (e.g., Hootsuite, Later, Sprout), analytics platforms,
~ and UTM tracking for campaign performance.
~ Skilled in interpreting performance data and making data-driven decisions.
~ Strong copywriting skills with the ability to craft engaging, platform specific content that reflects brand voice and drives action.
~ Strong visual and editorial eye.
~ Comfortable working in a fast-paced, highly creative, and collaborative environment.
-
Social Media Marketing Manager, Content
2 weeks ago
Norcross, United States Plaid Enterprises Full timeAbout Plaid EnterprisesPlaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. We inspire creativity in makers, crafters, artists, and creators of all skill levels through innovative products,...
-
Social Media Marketing Manager, Content
2 weeks ago
Norcross, United States Plaid Enterprises Full timeAbout Plaid EnterprisesPlaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. We inspire creativity in makers, crafters, artists, and creators of all skill levels through innovative products,...
-
Social Media Marketing Manager, Content
13 hours ago
Norcross, GA, United States Plaid Enterprises Full timeAbout Plaid EnterprisesPlaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. We inspire creativity in makers, crafters, artists, and creators of all skill levels through innovative products,...
-
Social Media Marketing Manager, Content
1 week ago
Norcross, United States Plaid Enterprises Full timeAbout Plaid EnterprisesPlaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category, with a portfolio of beloved national brands including Mod Podge, FolkArt, Apple Barrel, Bucilla, Martha Stewart and Arteza. We inspire creativity in makers, crafters, artists, and creators of all skill levels through innovative products,...
-
Digital Marketing
16 hours ago
Norcross, GA, United States HonorVet Technologies Full timeDigital Marketing & Social Media Specialist | 36300049 Location: Norcross, GA, 30092 Duration: 6+ months Contract Shift: 9:00 AM to 4:00 PM shift (Hybrid 2 days onsite Tuesday and Thursday / 3 days WFH) Social Media Management Serve as the primary driver of the company's social media strategy and execution. Collaborate with marketing managers and...
-
Social Media Coordinator
6 days ago
Chamblee, GA, United States LifeLine Animal Project Full time $40,000 - $70,000 per yearPosition: Social Media CoordinatorDepartment: MarketingReports To: Executive Shelter Director and Social Media ManagerLocation: 3280 Chamblee Dunwoody RD Chamblee, GA 30341Summary:LifeLine Animal Project is committed to the care and welfare of pets and the people who love them. The values we exhibit as an organization show the strength of our staff, our...
-
Marketing Intern
2 weeks ago
Atlanta, GA, United States HD Supply Full timeMarketing Intern – Brand & Social Media Internship Term: Summer 2026 About the Role: As a Marketing Intern on the Brand & Social Media team, you'll play an active role in shaping how HD Supply shows up across our channels. This internship offers the opportunity to contribute to meaningful, real-world projects that influence our brand presence and connect...
-
Marketing Intern
2 weeks ago
Atlanta, GA, United States HD Supply Full timeMarketing Intern – Brand & Social Media Internship Term: Summer 2026 About the Role: As a Marketing Intern on the Brand & Social Media team, you’ll play an active role in shaping how HD Supply shows up across our channels. This internship offers the opportunity to contribute to meaningful, real-world projects that influence our brand presence and connect...
-
Marketing Intern
1 week ago
Atlanta, GA, United States HD Supply Full timeMarketing Intern – Brand & Social Media Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Internship Term: Summer 2026 About the Role: As a Marketing Intern on the Brand & Social Media team, you'll play an active role in shaping how HD Supply shows up across our channels. This internship...
-
Marketing Intern
2 weeks ago
Atlanta, GA, United States HD Supply Full timeMarketing Intern – Brand & Social Media If you think you are the right match for the following opportunity, apply after reading the complete description. Internship Term: Summer 2026 About the Role: As a Marketing Intern on the Brand & Social Media team, you'll play an active role in shaping how HD Supply shows up across our channels. This internship...
