Director - Planning & Analysis - Full Time

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients trusted strategic partnerstaying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy, and we seek the same qualities in our leaders. As a fast-growing, senior team, were excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our clients industries, and have fun along the way.
As a Strategy Director , youll bring clarity to complexitytranslating data, insights, and science into ideas that move people and brands. Youll lead the strategic development for key healthcare and biotech clients, shaping positioning, creative platforms, and campaigns that connect meaningfully with audiences.
The right person is equal parts thinker and doer: confident crafting brand narratives and frameworks, and just as comfortable rolling up their sleeves to co-create briefs, lead workshops, and collaborate closely with creative and account teams.
At FWD, we care deeply about our work and the people we work with we take our no-jerk policy seriously. Youll thrive here if you bring ownership without ego, a sense of humor, and a love of building teams and brands that matter.
Shape brands and businesses: define positioning, purpose, and value propositions that help clients stand apart in complex categories.
Clarify the complicated: distill clinical, behavioral, and competitive data into sharp, simple strategic stories that guide creative work.
Bridge disciplines: partner with account, creative, and medical strategy to connect brand thinking to activation, channel, and experience.
Champion excellence: uphold strategic and creative rigor across every deliverable, from foundational brand frameworks to launch campaigns.
10+ years of experience in brand, communications, or engagement strategy within an agency or consultancy.
~ Proven ability to define and articulate brand narratives, frameworks, and creative strategies that drive impact.
~ Brand Diamond, 4Cs, OGSM, journey maps) and comfort applying them across categories.
~ Experience bridging strategy and creative execution, partnering cross-functionally to bring ideas to life.
~ Familiarity with regulatory environments and experience working within MLR processes a bonus.
~ A friendly chat to learn about your background, goals, and what excites you about this opportunity (and in general).
Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule.
We value inperson collaboration and connection but also understand the importance of offering the flexibility to work from home.
As an equalopportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.
We offer excellent benefits, including 25 days off per year + 16 paid holidays, matching 401(k), medical, dental & vision, paid maternity & paternity leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. This role is ideally based in NYC (Brooklyn) with a flexible hybrid work schedule, but we are open to remote folks.
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