Head of Growth M

Salary : $25$35 hourly starting (performance based, you grow sales/profit, your salary grows)
Equity : 1-5+ % Opportunity for vesting (if not equity than higher salary)
In-office five days per week for the first two months. Video from founder
TopFoxx is a women owned eyewear brand creating fashion forward designs. Our slogan is sunglasses with a solution, we make luxury designs with functionality, things like sunglasses that float, tangle free aviators, foldable pocket size sunnies, mood boosting glasses and more We are looking for a Head of Creative and Social Growth who can think like a strategist, execute like a creator, lead like a director, and move like a founder. Your work will directly influence revenue and brand growth every single day. This role requires someone who can operate independently, make sound decisions on behalf of the CEO, and be the creative right hand that sets a standard of accountability across the company. You are comfortable leading a team with clear expectations and holding every person accountable to real performance, not surface level activity. You drive decisions through data and ensure that the KPIs you set are accurate, meaningful, and constantly reevaluated to reflect that they truly move the business forward. And for the right person based on performance, ownership as a partner in the business, through equity vesting up to five percent. If you feel you are an amazing fit for the brand but for another role, do email mariapaula@topfoxx.You will oversee and help execute all creative output for the brand; social media, influencer marketing, graphics, video, website creative, and the full brand aesthetic. Majority, you will film, direct, and edit founder led content, and you will produce high volume videos, graphics, and social assets that meet strict brand standards and drive measurable growth.
Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO.
Produce high volume TikToks and Reels, building both the company brand and the founders personal brand, to help each other side by side growth.
Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales.
Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed.
Creative Execution and Production
Ensure cohesive and elevated brand aesthetics and storytelling across all creative.
Edit and repurpose videos for TikTok, Instagram, ads, and YouTube to maximize output.
Create website and email graphics that support promotions, campaigns, wholesale linesheets and strong click through performance.
Lead website creative and UX or UI visuals that improve conversions.
Keep all creative assets organized across shared drives and Asana.
Creative Leadership and Team Accountability
Set clear leading and lagging KPIs and KPMs that drive real performance. Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only.

Hold team members accountable for deadlines, quality, productivity, and performance.
Challenge poor performance and raise standards across the team.
Review all creative before it goes live and give direct feedback daily.
Participate in hiring decisions and help maintain a strong culture of ownership.
Brand Direction and Product Design Creative
Contribute & execute creative ideas for product development; Support execution and operations around new product launches.
Create mood boards and support visual direction for launches.
Participate in early stage brainstorming and seasonal creative strategy.
Create high quality content with simple tools and execute quickly using minimal resources.
Solve creative challenges like a growth hacker by finding ways to make something from nothing.
Experience in fast paced startup/DTC ecommerce environments where your priorities shift quickly and execution is constant, doing it all with a positive upbeat attitude.
Mastery of TikTok and Instagram growth. Strong graphic and video design ability through Adobe Suite, CapCut, or equivalent tools.
Ability to film, edit, and produce short form content at a high level.
A sharp aesthetic eye for fashion, lifestyle, or beauty.
You can guide creatives, make decisions, and hold people accountable.
You understand how creative ties to revenue.
High personal responsibility. Some weekend hours when needed.
Brooklyn based and able to be in the office regularly with the founder.
This role is for someone who wants to build something meaningful, not someone who wants passive or comfortable creative work.
A hybrid schedule after the initial training period.
Performance based bonuses.
Free sunglasses and brand products.
A medical insurance option after six months if you choose to include it.
You will gain real experience across creative, product, marketing, and growth.
The opportunity to shape a brand from the ground up and influence every major creative direction.
A possible path to equity or partnership for exceptional long term performance.
Include recent social content you have produced, especially short form videos and any other creatives you feel relevant to this role.
If you want a role where you can create, lead, and directly shape the growth of a brand, we want to meet you.