Managing Director Martech-Strategy

Managing Director MarTech Strategy
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At VML, we are a beacon of innovation and growth in an everevolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and WundermanThompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
A Managing Director, MarTech at VML is a clientfacing capability leader responsible for running and growing our CRM, marketing automation, and personalization business. This role requires a leader steeped in MarTech consulting and enablement who can engage directly with enterprise clients, pitch and win new business, deliver against complex programs, and lead an integrated capability in North America. The position is pivotal in ensuring that CRM and marketing automation are delivered at enterprise scale with excellence, embedding automation, AI, and agentic orchestration practices that futureproof our capabilities. Its a chance to play a leadership role in one of the industrys largest CRM and automation practices while shaping the future of AIenabled marketing.
Client Delivery Act as senior consultant and handson partner in client work, helping design and implement CRM, marketing automation, and personalization solutions.
Solution Architecture Lead workshops and discovery sessions to map client needs, then design enterpriseready solutions blending data, platforms, and automation.
Strategic Advisory Partner with Clevel client stakeholders to shape transformation roadmaps for CRM, personalization, and MarTech operations.
Pitch & Growth Leadership Actively lead new business pursuits and proposals, bringing both strategic POV and technical depth.
Thought Leadership Represent VML externally as a subjectmatter expert on CRM, MarTech, and the role of AI in modern marketing.
Management
Lead a Scaled Capability Manage and inspire a team of professionals onshore, collaborating with nearshore and offshore delivery hubs.
Operational Excellence Ensure delivery consistently meets or exceeds KPIs, SLAs, and margin goals while driving continuous improvement.
Talent Development Mentor senior leaders and managers, fostering a strong pipeline of future talent and succession within CRM, Marketing Automation, and Personalization.
Minimum 12+ years of experience in CRM, personalization, or marketing automation, with at least 5 years in a senior leadership role managing scaled teams.
Bachelors degree in Marketing, Business, Technology, or related field required; Deep expertise in MarTech consulting, enablement, and managed services delivery for enterprise clients.
Strong proficiency with enterprise platforms such as Salesforce, Adobe Experience Cloud, Marketo, and Braze.
Demonstrated success managing large global delivery organizations (teams of 50+), including onshore, nearshore, and offshore models.
Commercial acumen: Proven ability to collaborate with commercial teams on scoping, pricing, and value definition, ensuring delivery is aligned to financial goals and client expectations.
Experience embedding automation and AI/agentic workflows into CRM and personalization programs.
Recognized thought leader in CRM, marketing automation, or MarTech transformation.
Individual compensation varies based on jobrelated factors, including location, business needs, level of responsibility, experience, and qualifications. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. When you click Submit Application, this will send any information you add below to VML. Before you do this, we think its a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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