MarTech Architect

1 week ago

Dallas, United States InfoVision Inc. Full time

Job Title: MarTech ArchitectLocation: Dallas, TX or Basking Ridge, NJDuration: Long-term Hybrid role – 3 days onsite Summary:We are seeking a highly skilled and experienced Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.Key Responsibilities:Digital Marketing & Targeting Architecture:Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).Lead Media Activation integration to enable digital marketing through social media and advertising platforms.Real-time Personalization:Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.Design and integrate rules-based and machine learning-based personalization models.Customer Data Platform (CDP) Development:Data Ingestion & Orchestration:Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.Cross-functional Collaboration:Facilitate communication and knowledge sharing across all stakeholders.Technology Expertise:Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).Qualifications:Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.Technical Skills:Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).Strong programming skills in Java, Python, or other relevant languages.Experience with data integration tools and technologies.Proficiency in SQL and NoSQL databases.Experience with cloud computing platforms (GCP).

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