Senior Associate Athletics Director, Chief Marketing Officer

JOB ID #81769 About Berkeley At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.
We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. The Chief Marketing Officer reports into the Executive Senior Associate Athletic Director, External Relations and is a member of the Intercollegiate Athletics Director's Cabinet and External Leadership Team. This position will involve management oversight for Intercollegiate Athletics marketing, fan experience, digital media and social media.
Involves developing, promoting and supporting the operational and strategic aspects of intercollegiate student athlete programs, including planning, scheduling, budget administration and travel.
Application Review Date
Development of strategic marketing and social media plans designed to tell the Cal Story with the goal of increasing attendance at events, enhancing recruiting capabilities, optimizing the student-athlete experience, and maximizing fan/stakeholder awareness and engagement. Oversees advertising strategy and media buys, including radio, television, print, internet. Oversees research initiatives, including the planning, composition and implementation of written surveys, focus groups and telephone surveys to learn more about our stakeholder community. Responsible for managing CRM & Marketing Automation, Advertising Agency/Media Buying, works as liaison to ACC Sales & Marketing initiatives, and UPP Program. Develop and implement key performance metrics/indicators to evaluate the effectiveness of all marketing activities. Oversee development and execution of comprehensive fan engagement strategies to enhance attendance, atmosphere, and loyalty for all sports Leverage data and fan insights to inform strategic decisions that drive satisfaction, retention, and revenue growth. Integrate marketing, digital media, game presentation, and community engagement efforts to deliver a unified, innovative and memorable fan journey, from digital touchpoints to in-venue experiences Align marketing efforts with business development, communications, creative, ticket sales, fundraising, student-athlete NIL and sponsorship activation. Serve as a strategic advisor to the Director of Athletics and the executive leadership team on marketing, audience growth, and fan engagement strategies. Build cross-departmental alignment and work cross-functionally with key leaders and content experts across athletics and in coordination with campus partners to develop a comprehensive strategy.
Oversee and advise on any necessary revisions/modifications to staffing plans for assigned units, including number and types of employees, essential functions, salaries, and benefits. Responsible for recruiting, retaining, rewarding, and managing the performance of staff across multiple units, including marketing, fan experience, digital media and advertising. Develop and manage annual budgets for all units supervised. 10+ years of progressive experience in marketing, brand strategy, communications, or fan engagement with at least 5 years in a leadership role. Strong leadership abilities and interpersonal skills to work effectively with a variety of clients and high-level management groups, including coaches, clients, employees, and other key stakeholders in the Cal community. is an effective problem solver and effectively communicates verbally and in writing. Excellent marketing and advertising skills, communication skills, management experience, interpersonal skills, and the ability to work effectively as a member of a team. Experience in identifying and developing talent, motivating and leading personnel, managing human resources; Demonstrated knowledge of athletics communications and public relations programs, advertising, marketing, and brand promotion. Bachelor's degree in related area and/or equivalent experience/training. Advanced knowledge of the intercollegiate athletics function and areas of operations. Knowledge of Northern California and ACC Conference digital media, and the ability to build relationships with media and other external influencers. For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. This is a full-time (40 hours/week), career position that is eligible for UC Benefits. This is not a visa opportunity. This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; Misconduct means any violation of the policies or laws governing conduct at the applicants previous place of em]]