Director of Performance

Become a part of Purpose-Built Home of the Trades, the leading industrial retailer & Home of the Trades.
Purpose-Built is a growing industrial outfitter and accelerator committed to the essential support of America's tradespeople. We listen, curate, and develop products and services that drive physical, emotional, and commercial wellbeing.
Our Mission is simple – Make each trade & community stronger – brick by brick.
The Director of Performance & Brand Marketing wakes up every day excited to check advertising performance before everything else. They love analyzing data, breaking down our audience, and working closely with our creative and merchandising teams to ensure our storytelling and advertising generate the best possible results
This role owns the funnel across our brick & mortar stores, industrial B2B division, and purpose-built.com national marketing. They think holistically — from first impression to repeat purchase — and understand that brand and performance are two sides of the same coin.
Build and manage acquisition campaigns across all advertising channels including, but not limited to, social, SEM, OOH, CTV, and display to drive revenue and increase ROI.
Champion requirements for supporting tools to drive scale and enhance advertising operations, as well as for measuring, monitoring, and reporting.
Own e-commerce performance, including site functionality, user experience, and brand storytelling consistency.
Design and manage advertising strategy, program implementation, and budgets, aligning both brand awareness and direct response KPIs.
Drive annual planning, forecasting, and reporting across all paid and owned channels.
Lead the launch of new store openings, brand campaigns, and new customer acquisition strategies.
Own Paid Sponsorships, Partnerships, SMS, and Email Marketing — ensuring tone, content, and creative align with Purpose-Built's brand values and visual identity.
Implement and manage our SEO and organic content strategy with a focus on brand authority and share of search.
Work directly with the Creative Director and design teams to optimize performance and inform creative concepts that resonate emotionally and visually with our audience.
Partner with Merchandising and Retail Operations to ensure marketing strategies drive measurable foot traffic and enhance in-store experience.
Analyze and optimize campaign performance based on data-driven insights using quantitative analysis.
Identify marketing performance issues and pinpoint root causes using analytics tools such as Google Analytics, Meta, Connected TV, and Shopify+.
Effectively communicate complex analyses through dashboards and insights for cross-functional teams (creative, retail, and leadership).
Define and monitor new KPIs to measure both brand health (awareness, engagement, affinity) and performance (ROI, CAC, LTV, conversion rate).
Deliver quantifiable improvements in ROI, CPA, and brand perception across all channels.
Oversee the development and delivery of integrated brand and performance marketing strategies that drive both short-term sales and long-term brand growth.
You're part scientist, part storyteller — someone who can translate analytics into creative direction and creative into measurable growth
5–8+ years of experience in performance marketing with demonstrated success managing paid media strategy and execution across major channels.
~ Experience leading or collaborating closely with brand marketing, creative, or content teams to ensure consistency between performance campaigns and brand storytelling.
~ Strong understanding of the customer journey and how to blend awareness, consideration, and conversion strategies into unified campaigns.
~ Hands-on platform experience (Facebook Ads Manager, Google Ads, YouTube, etc.).
~ Deep understanding of data, analytics, and attribution models with the ability to extract actionable insights.
~ Experience managing creative testing frameworks (A/B and multivariate) across digital channels.
~ Exceptional analytical skills to identify opportunities within complex data and translate them into creative or strategic action.
~ Proven track record of building and scaling acquisition campaigns with a strong focus on ROI and brand equity growth.
~ Outstanding presentation and storytelling skills — able to rally cross-functional teams around data-driven insights.
~ Strong project management skills with experience leading cross-functional initiatives.
~ Critical thinker and creative problem solver.
~ Demonstrated ability to manage competing priorities with strong time management and organizational skills.
~ Schedule flexibility to include evenings, weekends, holidays, and non-business hours as needed.

Performance Marketing
SEM & SEO
Competitive Analysis
Marketing
Display Advertising
PPC
Marketing Automation
Learning how to do something well by doing it, not be reading a manual or going to formal training. Having fun in an environment low on politics, high on transparency, and comfortable with jeans, shorts, hoodies, and dogs or kids in the office.