Direct Response Creative Strategist

3 weeks ago


San Diego CA, United States Red Water Holdings Full time

Direct Response Creative Strategist (Meta Ads) – Red Water Holdings
At Red Water Holdings, we craft high-quality supplements and consumables that help people look, feel, and perform better. Since our launch we are quickly becoming one of the fastest growing supplement brands on the market. We scale through Meta ads (Facebook/Instagram) across DTC and marketplaces, and we’re building an elite creative engine to consistently produce winning ads and profitable growth.

We’re hiring an A-player Creative Strategist to own our Meta creative pipeline end-to-end. Own the growth and performance of our Meta ad account. You are responsible for driving profitable revenue through creative performance. Researching avatars & angles, crafting briefs, collaborating with editors, and using data to continuously produce winning concepts that scale efficiently and sustain long-term growth.

Research and identify winning creative angles for Meta ads based on audience psychology and data.
Analyze competitor ads, extract trends, and translate insights into actionable creative briefs.
Develop high-performing ad concepts (hooks, structures, and scripts).
Review creative performance data (CTR, ROAS, CPM, etc.) Maintain a consistent testing pipeline. Build and maintain a creative library and testing dashboard.
Google tools and workspace
New Creatives Launched / Week (volume & diversity of tests)
~% ROAS / MER Lift from creative testing
~ Creative Library Health (organization, reuse, frameworks documented)


Proven Meta ads creative experience with measurable wins (share examples).
Confident in giving creative direction to editors/UGC creators; high quality bar.
Bonus: supplements/beauty experience; Why Join Red Water Holdings
full creative ownership of Meta.
Clear career growth path to Lead/Head of Creative Strategy.
Performance-based upside and recognition.
You prefer predictable, repetitive work over dynamic creative challenges.
You’re uncomfortable making creative decisions or owning outcomes.
You struggle to adapt quickly based on performance data.
You’re seeking part-time or secondary work instead of a full-time commitment.

Performance bonuses for winning creatives can raise total monthly earnings to $8,000–$12,000+
~ Full-time, remote. Q: For how long have you been a creative strategist? Q: Describe a time you developed or iterated on a creative concept that became a winning ad.

Q: What’s a creative testing system or workflow you built that improved performance or efficiency?

Q: When ad performance drops, how do you diagnose the issue and decide what to test next?

Q: Share an example of a high-pressure situation where you had to deliver new creative quickly.



  • San Diego, CA, United States Red Water Holdings Full time

    Direct Response Creative Strategist (Meta Ads) – Red Water Holdings At Red Water Holdings, we craft high-quality supplements and consumables that help people look, feel, and perform better. Since our launch we are quickly becoming one of the fastest growing supplement brands on the market. We scale through Meta ads (Facebook/Instagram) across DTC and...


  • San Diego, CA, United States Red Water Holdings Full time

    Direct Response Creative Strategist (Meta Ads) – Red Water Holdings At Red Water Holdings, we craft high-quality supplements and consumables that help people look, feel, and perform better. Since our launch we are quickly becoming one of the fastest growing supplement brands on the market. We scale through Meta ads (Facebook/Instagram) across DTC and...


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    Direct Response Creative Strategist (Meta Ads) – Red Water Holdings At Red Water Holdings, we craft high-quality supplements and consumables that help people look, feel, and perform better. Since our launch we are quickly becoming one of the fastest growing supplement brands on the market. We scale through Meta ads (Facebook/Instagram) across DTC and...


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