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Head of Content Marketing and Product Marketing
1 month ago
Join to apply for the Director, Product Marketing role at Luma Health .
The Role: Principal / Director, Product Marketing
You will act as the central point of coordination between Product, Sales, Marketing, Customer Success, Delivery, Partnerships, and Engineering to align positioning, packaging, pricing, enablement, and launch plans across Luma Health's product portfolio. You turn customer insight into crisp messaging, translate product value into revenue impact, and create the playbooks that help teams sell, adopt, and expand. Depending on experience, this role may be scoped as an individual contributor or a people manager.
Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer's journey.
Help to refine our target market, refine our ICP, and persona definitions.
Develop the voice of customer playbook and leverage it to inform messaging and product education.
Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets.
10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
~ Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
~ Passion and curiosity about the customer and developing value-driven messaging and content.
~ Experience collaborating effectively with product, sales, and customer success to achieve results.
~ Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
~ Experience managing and researching product positioning and competitive analysis.
~ Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
~ Flexible Time Off
~ 401(k) and Company Equity
Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include stock options + benefits (including medical, dental, and vision).
