Market Research Analyst

2 weeks ago


Southborough MA, United States VDC Research Group Full time

VDC Research Group is a B2B technology market intelligence and consulting firm, delivering in-depth insights and strategies to vendors, technology decision makers, and investors across the globe since 1971. Please make an application promptly if you are a good match for this role due to high levels of interest. We are looking for Market Research Analysts to support our growing practices in AutoID & Data Capture, Enterprise Mobility & Connected Devices, IoT & Embedded Technology and Industrial Automation & Sensors from our Southboro, MA location. Key Responsibilities Research & Analysis Conduct in-depth interviews (phone/online) with technology suppliers, end users, and channel partners Design and develop research tools such as surveys, data collection templates, and forecasting models Build market forecasts, vendor profiles, and strategic analysis reports Analyze complex datasets to uncover trends, generate insights, and develop strategic recommendations Content Development & Thought Leadership Create engaging content including blogs and webcasts that drive industry dialogue Represent our insights at industry events, client meetings, and through traditional and digital media Build your personal brand and contribute to the visibility of VDC and your research practice through consistent, high-impact content Qualifications Bachelor’s degree (BA/BS) required Strong written and verbal communication skills with a business focus Experience in both qualitative and quantitative research methods Proficiency with Microsoft Office (Excel, PowerPoint, Word) Familiarity with statistical analysis tools and methodologies Knowledge or interest in relevant technology sectors Willingness to travel for industry events and client engagements We offer a competitive benefits package, including: Immediate medical and dental coverage Life insurance, PTO, and professional development reimbursement 401(k), disability, and flexible spending accounts Onsite fitness center and showers at our Southborough office To learn more about VDC and its products and services, visit our website at: VDC Research is an Equal Employment Opportunity employer that values the strength diversity brings to theworkplace.



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