B2B Product Marketing Lead

3 weeks ago

San Francisco CA, United States ClassDojo Full time

ClassDojo's goal is to accelerate humanitys progress, by giving every child on Earth an education they love.
We started by building a network that connects teachers, children, and families. ClassDojos flagship app is the #1 communication app connecting K8 teachers, children, and families, globally. They use it to share whats happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, with a team of just ~200 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. Were building a company where the most talented people want to work. ClassDojo is beloved by teachers, families, and kids. As the Product Marketing Lead for ClassDojo for Districts, youll shape how district and school leaders perceive, adopt, and partner with ClassDojo at scale. Youll own go-to-market and positioning strategy, lead full-funnel campaigns that shift perception and deepen engagement, and enable Sales and SDR teams with compelling messaging, clear narratives, and standout collateral that drive conversions.
Youll work closely with Sales, SDR, Product, Creative, Content, Demand Gen, and Success to shape how ClassDojo is understood and adopted by districts nationwide. Youll help set the standard for how we launch, scale, and position new productsand play a key role in reaching our next 1,000+ district partnerships.
Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns
Shift perception of ClassDojo from a classroom tool to a trusted, secure K12 communication and engagement platform
Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle
Design integrated campaigns across owned, earned, and paid channelswith clear goals and performance metrics
Establish structured feedback loops with Sales and SDRs to refine whats working and where to iterate
8+ years of B2B marketing experience, including 23 years owning GTM or full-funnel outcomes
~ A strong track record of launching B2B features or products and delivering measurable business impact
~ Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging
~ Bonuses:
Experience in edtech, SMB SaaS, or community-driven products
Familiarity marketing to multiple audience types (e.g., SMBs, school leaders, district administrators)

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