B2B Marketing Lead

2 weeks ago

San Francisco CA, United States gamma.app Full time

We\'re looking for our founding B2B Marketing Lead who will define and scale how Gamma reaches teams and businesses. As we grow from 50+ million individual users to becoming the go-to visual communication platform for companies worldwide, you\'ll pioneer our marketing strategies for self-serve adoption and future enterprise expansion. This is a rare opportunity to write the playbook for business marketing at a hyper-growth AI company. This position is an onsite role in San Francisco with a hybrid work culture. You\'ll be expected to come in to our Potrero Hill office 3-4 days per week.
Own end-to-end B2B marketing strategy, from positioning and messaging to campaign execution and customer lifecycle optimization
Design and execute product-led growth marketing experiments to convert individual users into team buyers and drive organic business adoption and expansion revenue
Create compelling marketing assets that tell the story of AI-powered content creation for business teamsthink beyond traditional B2B playbooks and embrace the Gamma operating principle of Don\'t be boring.
Develop customer and market research programs to deeply understand business use cases, buying behaviors, and growth opportunities
Build scalable (AI-first) marketing operations and measurement frameworks to track business growth metrics and ROI
Establish Gamma\'s voice in the business market with thought leadership, customer stories, and strategic partnerships
10+ years of marketing experience, with 4+ years scaling B2B PLG businesses from early to later stages
~ Experience marketing to self-serve small teams and SMB/midmarket segments, understanding how businesses discover, evaluate, and adopt new tools
~ Strong analytical mindset with experience optimizing conversion funnels, measuring pipeline impact, and driving data-driven growth decisions
~ Bonus points for: background in design, creative tools, or productivity software
~ Proven ability to create viral, shareable marketing content that drives organic growth and word-of-mouth adoption
~ Experience marketing products that have crossed from consumer to B2B

Competitive compensation package including equity
Comprehensive medical, vision, and dental insurance for you and your dependents
Unlimited PTO and flexible hours we encourage everyone to take time off as needed

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